Types of Facebook Ads

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To know how to advertise on Facebook, you first need to know the different types of Facebook ads that exist.

You can choose between different formats and types of ads depending on your campaign objectives:

Picture
Video
Story
Messenger
Carousel
Slideshow
Collection
Playable advertising
Facebook's wide range of ad formats allows you to choose the type of ad benin phone number data that best suits your business goal.

Each ad type has a different set of call-to-action buttons to guide the user and guide them through the next steps. When designing your ad, remember to follow Facebook's image size guidelines !

Below is a more detailed explanation of each of Facebook's advertising formats.

Image advertisements
Image ads are the most basic format on Facebook. They allow a business to use an image to promote its product, service, or brand. Several ad types, placements, and aspect ratios are available.

Image ads are suitable for campaigns that rely on strong visual content that can be embodied in a single image, whether it's an illustration, a graphic, or a photo.

You can create an image ad in just a few clicks by boosting an existing image post on your Facebook page.


Easy to create, image ads can be a great showcase for your offering if you use quality images. They're suitable for all stages of the sales funnel, whether you're looking to increase brand awareness or promote a new product to boost sales.

However, image ads have their limitations: you must convey your message with a single image. If you want to highlight multiple items or show how your product works, this format isn't the best choice.

Hootsuite Analytics sur Facebook
Source: Hootsuite on Facebook
Pro tip: Pay attention to technical image requirements and aspect ratios so your product doesn't appear cropped or distorted.

Video ads
Much like image ads, Facebook video ads allow a business to use video to showcase its products, services, or brand.

They are particularly relevant for product demonstrations, tutorials and moving elements.

The video can be up to 240 minutes long, but that doesn't mean it has to be that long! Shorter videos generally get more engagement. Facebook recommends keeping it under 15 seconds.

Video ads can add movement to a user's feed, like this short video ad:

Source: Facebook
The downside of video ads: They're time-consuming to produce and can be expensive. A carousel or image ad is likely best suited for simple messages or products that don't require demonstrations.

Advertisements in Stories
Mobile phones are designed to be held vertically. Stories ads take advantage of this characteristic with a full-screen vertical video format available only on mobile. They allow you to maximize screen space without requiring the viewer to rotate their phone.

Aux États-Unis, 62 % des personnes déclarent qu’elles envisagent d’utiliser les Stories encore plus qu’elles ne le font aujourd’hui. On comprend mieux pourquoi quatre millions d’annonceurs utilisent les publicités dans les Stories chaque mois.