How to combine web design and SEO to create more efficient pages and delight your users
Posted: Sat Dec 07, 2024 10:51 am
Several factors can make a website truly amazing. Generating user engagement through pleasing visuals and navigation are among the most relevant, but memorable pages matter little if people can't find them when using search engines. That's why anyone who knows how to combine SEO and web design will have a powerful digital asset.
Ivan de Souza
Jan 6, 22 | 13 min read
Discover how to combine web design and SEO to delight users
Reading time: 11 minutes
The importance of web design and SEO lies in the fact that when we invest in the development of a site, we want it to be very presentable and search engine friendly, with pleasant visual elements, as well as offering functional, simple and intuitive navigation.
All of this is part of the concern to offer a good user experience. However, can we reconcile this approach with SEO services and techniques ?
Although there are several challenges in integrating search engine optimization and web design, this is a very viable and necessary combination .
This becomes clear when we understand the importance of creating pages that are attractive to both people and search engines, while also better understanding the design errors that affect their optimization.
Would you like to know more? Then read to the end!
Why combine web design and SEO?
There are many arguments in favor of considering SEO and web design as allies when it comes to creating an extraordinary website . Let's look at 5 of the main reasons to balance them.
1. Most web traffic usually comes from organic searches
According to a study by BrightEdge—a tunisia email address company that offers a sophisticated search engine optimization platform and other Internet marketing solutions—on average, organic search accounts for 50.1% of website traffic.
This means that, no matter how effective a paid traffic strategy is, organic searches are the ones that ultimately bring more visitors to your website. Therefore, we should look at SEO as an excellent opportunity to optimize our pages to strengthen this channel that is more likely to attract prospects.
If your company has had a website, blog or e-commerce site for a while, check out your web analytics tool. Organic traffic is most likely your biggest channel for acquiring visitors. That's why it's important to have an SEO-friendly web design.
seo guide
2. The appearance of your website reflects the company's commitment
When we access a page and notice a lack of care in the choice of design, fonts, colors , images and other visual elements, it is common to assume that the brand is not committed to providing a good experience to its visitors .
Therefore, it is essential to invest in a quality website, with a design in line with the company's values and in harmony with the characteristics of the buyer persona .
3. Bad design drives away users
In addition to damaging a brand's reputation , a website with a poor visual and user experience often has an immediate consequence on user behavior: people tend to abandon that page.
It is worth remembering that this frustration does not only occur with websites that have a bad design, but also with those that have too many visual elements .
Excessive functionality and images with a resolution far above what is desirable also make navigation difficult and increase the desire to click the back button.
4. Certain technologies do not work well with search engines
When Flash was in its heyday, it allowed you to create websites with effects and animations that web standards barely allowed at the time.
The possibilities in terms of design and development were incredible. However, search engine robots cannot crawl this technology, making it (very) difficult to index websites built this way .
Flash is one of the most notable examples, but it demonstrates very well how using a technology that values only the design aspect can ruin a brand's presence in search results pages .
5. Doing SEO during website construction avoids rework
Since SEO is all about optimization, it is common for companies to leave this step for later, when the web design or even the entire website development is already completed.
It turns out that this requires a number of modifications that could be avoided if SEO was part of the page building process from the beginning.
ebook how to improve the performance of your website
What principles cannot be missing in this combination?
Now, discover the fundamentals and essential elements to create a website that is attractive to both humans and search engines .
Ivan de Souza
Jan 6, 22 | 13 min read
Discover how to combine web design and SEO to delight users
Reading time: 11 minutes
The importance of web design and SEO lies in the fact that when we invest in the development of a site, we want it to be very presentable and search engine friendly, with pleasant visual elements, as well as offering functional, simple and intuitive navigation.
All of this is part of the concern to offer a good user experience. However, can we reconcile this approach with SEO services and techniques ?
Although there are several challenges in integrating search engine optimization and web design, this is a very viable and necessary combination .
This becomes clear when we understand the importance of creating pages that are attractive to both people and search engines, while also better understanding the design errors that affect their optimization.
Would you like to know more? Then read to the end!
Why combine web design and SEO?
There are many arguments in favor of considering SEO and web design as allies when it comes to creating an extraordinary website . Let's look at 5 of the main reasons to balance them.
1. Most web traffic usually comes from organic searches
According to a study by BrightEdge—a tunisia email address company that offers a sophisticated search engine optimization platform and other Internet marketing solutions—on average, organic search accounts for 50.1% of website traffic.
This means that, no matter how effective a paid traffic strategy is, organic searches are the ones that ultimately bring more visitors to your website. Therefore, we should look at SEO as an excellent opportunity to optimize our pages to strengthen this channel that is more likely to attract prospects.
If your company has had a website, blog or e-commerce site for a while, check out your web analytics tool. Organic traffic is most likely your biggest channel for acquiring visitors. That's why it's important to have an SEO-friendly web design.
seo guide
2. The appearance of your website reflects the company's commitment
When we access a page and notice a lack of care in the choice of design, fonts, colors , images and other visual elements, it is common to assume that the brand is not committed to providing a good experience to its visitors .
Therefore, it is essential to invest in a quality website, with a design in line with the company's values and in harmony with the characteristics of the buyer persona .
3. Bad design drives away users
In addition to damaging a brand's reputation , a website with a poor visual and user experience often has an immediate consequence on user behavior: people tend to abandon that page.
It is worth remembering that this frustration does not only occur with websites that have a bad design, but also with those that have too many visual elements .
Excessive functionality and images with a resolution far above what is desirable also make navigation difficult and increase the desire to click the back button.
4. Certain technologies do not work well with search engines
When Flash was in its heyday, it allowed you to create websites with effects and animations that web standards barely allowed at the time.
The possibilities in terms of design and development were incredible. However, search engine robots cannot crawl this technology, making it (very) difficult to index websites built this way .
Flash is one of the most notable examples, but it demonstrates very well how using a technology that values only the design aspect can ruin a brand's presence in search results pages .
5. Doing SEO during website construction avoids rework
Since SEO is all about optimization, it is common for companies to leave this step for later, when the web design or even the entire website development is already completed.
It turns out that this requires a number of modifications that could be avoided if SEO was part of the page building process from the beginning.
ebook how to improve the performance of your website
What principles cannot be missing in this combination?
Now, discover the fundamentals and essential elements to create a website that is attractive to both humans and search engines .