Best time to post reels on Instagram
Posted: Sat Apr 19, 2025 3:22 am
Looking to increase your Instagram followers and engagement? Posting Reels at any time of day is arguably the best way to do this. According to our data , Reels can generate up to 300% more engagement than regular Instagram videos .
At Hootsuite, we've been posting Reels to our 170,000 Instagram morocco phone number data followers for over two years. During that time, we've learned that the best times to post these Reels are between 9 a.m. and 12 p.m., Monday through Thursday.
Our method for determining the best times to post on Instagram
Here's how we know when to post on Instagram using Hootsuite.
(Pssst: if you don't feel like reading, you'll find the answer and our tips in the video below!)
Brayden Cohen, social media marketing and employee advocacy expert at Hootsuite, tells us:
“We generally prefer to post early in the morning and mid-afternoon. For Instagram, we try to post between 8 a.m. and 12 p.m. PST or 4 p.m. and 5 p.m. PST on weekdays.”
Our Instagram posts, targeted to Hootsuite's B2B audience in North America, perform best when posted early in the morning or around noon for our PST audience and when they arrive at work or at the end of the day for our EST audience.
(Remember, this is what works for us. Depending on your industry and time zone, your audience will be online at different times.)
The activity graph provided in Hootsuite Analytics allows you to easily see when Hootsuite's Instagram audience is online:
At Hootsuite, we've been posting Reels to our 170,000 Instagram morocco phone number data followers for over two years. During that time, we've learned that the best times to post these Reels are between 9 a.m. and 12 p.m., Monday through Thursday.
Our method for determining the best times to post on Instagram
Here's how we know when to post on Instagram using Hootsuite.
(Pssst: if you don't feel like reading, you'll find the answer and our tips in the video below!)
Brayden Cohen, social media marketing and employee advocacy expert at Hootsuite, tells us:
“We generally prefer to post early in the morning and mid-afternoon. For Instagram, we try to post between 8 a.m. and 12 p.m. PST or 4 p.m. and 5 p.m. PST on weekdays.”
Our Instagram posts, targeted to Hootsuite's B2B audience in North America, perform best when posted early in the morning or around noon for our PST audience and when they arrive at work or at the end of the day for our EST audience.
(Remember, this is what works for us. Depending on your industry and time zone, your audience will be online at different times.)
The activity graph provided in Hootsuite Analytics allows you to easily see when Hootsuite's Instagram audience is online: