Offer Multiple Payment Options for Donations
Posted: Sat Apr 19, 2025 4:01 am
By using Charitable, you can offer your donors a variety of payment options, potentially increasing both the number and size of donations to your cause.
More trends in nonprofit payment methods
Direct mail follows credit and debit cards as the preferred payment method for donations, at 16%.
PayPal represents 10% of donations.
Bank transfers make up 5% of donations.
Cash donations represent 4% of contributions.
Digital wallets and SMS each account for 1% of donations.
1 in 4 nonprofits do not attempt to re-secure a recurring donation after a credit card number has changed, representing a missed opportunity.
Offering digital wallets can increase mobile conversion rates by up to 14%.
Recurring donations made via ACH are 55% higher than those made via credit card.
Monthly recurring donors who donate via ACH are retained for 20% more than those who use debit or credit cards.
Communications and content marketing strategy for non-profit organizations
Even if you are using the right tools, your efforts can go to waste without the right communication and content marketing strategy . Here are some key statistics to give you an idea:
25. Personalized emails have 82% higher open rates than generic emails.
Personalization is the process of tailoring email content to individual recipients. This can include using their vietnam telemarketing data name, mentioning past interactions, or segmenting your email list based on donor behavior. People are more likely to open emails that they believe are relevant to them .
To make personalization easier, consider using an email marketing tool like Constant Contact .
This platform allows you to add dynamic content to topics, including the contact's name. If the name is not in your database, you can use a fallback option such as “Friend” or “Esteemed Member”.
More trends in nonprofit payment methods
Direct mail follows credit and debit cards as the preferred payment method for donations, at 16%.
PayPal represents 10% of donations.
Bank transfers make up 5% of donations.
Cash donations represent 4% of contributions.
Digital wallets and SMS each account for 1% of donations.
1 in 4 nonprofits do not attempt to re-secure a recurring donation after a credit card number has changed, representing a missed opportunity.
Offering digital wallets can increase mobile conversion rates by up to 14%.
Recurring donations made via ACH are 55% higher than those made via credit card.
Monthly recurring donors who donate via ACH are retained for 20% more than those who use debit or credit cards.
Communications and content marketing strategy for non-profit organizations
Even if you are using the right tools, your efforts can go to waste without the right communication and content marketing strategy . Here are some key statistics to give you an idea:
25. Personalized emails have 82% higher open rates than generic emails.
Personalization is the process of tailoring email content to individual recipients. This can include using their vietnam telemarketing data name, mentioning past interactions, or segmenting your email list based on donor behavior. People are more likely to open emails that they believe are relevant to them .
To make personalization easier, consider using an email marketing tool like Constant Contact .
This platform allows you to add dynamic content to topics, including the contact's name. If the name is not in your database, you can use a fallback option such as “Friend” or “Esteemed Member”.