How to Fundraise on Social Media
Posted: Sat Apr 19, 2025 4:05 am
An organization in the depths of Creuse can attract the attention of wealthy donors in Singapore. A specialized charity can find its best supporters in just a few clicks. Such is the power of social media fundraising.
However, promoting a fundraiser on social media isn't just about posting beautiful photos. Here are 12 tips for creating a fundraising strategy, engaging with your followers , and tracking your results.
1. Create a strategy focused on a specific goal
Every social media fundraising campaign needs a destination and a roadmap.
The destination is your goal . This goal is likely measured in the amount of romania phone number data money raised. However, it could also include other key performance indicators (KPIs) such as the number of new donors, the number of recurring donors, or the average donation amount. Set a realistic goal based on past results and a more ambitious goal. This will motivate your team to smash past campaign records.
The roadmap is your campaign plan. It defines how and when your actions will achieve your goal. Your social media campaign plan should include:
the start and end dates
publication types
the hashtags to use, whether specific (like #ALSicebucketchallenge) or general (like #ALSsucks)
the donation method
the roles and responsibilities of the team
the budget for sponsored posts, for example
Consistency is key on social media. When developing your strategy, explain how you plan to post content regularly. One of the best options is to prepare several posts and schedule them to go live at the best times .
2. Choose the right social network
The demographics of your donors and the type of content published will determine which social platforms are most relevant to you.
Here are the differences between the main apps.
Facebook users tend to be older than the average user on other social networks. It's also a versatile platform for posting videos, images, and long texts, as well as managing events.
Instagram 's audience is between 18 and 34 years old . The platform is primarily visual, so it's perfect for a carousel of photos and videos.
Twitter 's user age range is roughly the same as Facebook's: nearly 60% of users are between the ages of 25 and 49. Given the 280-character limit, Twitter is best used for direct donation requests, as Generous Heart does in this tweet.
LinkedIn is the professional network for finding a job and talking about your work. Age doesn't matter. It's the perfect place to encourage companies to donate.
TikTok is the platform to use if your target audience is Gen Z, given that most of its users are under 34. Surprisingly, short, educational videos are the most popular.
YouTube occupies a special place on this list because it's a platform dedicated to long-form videos. YouTube gives you the opportunity to tell your story in detail. Different generations use YouTube, so be sure to offer content that's relevant to your target demographic.
3. Optimize your content for mobile
Most people access social media on their phones ( 97.4% of Facebook users use the mobile app, for example), so it's essential that your posts are fully mobile-friendly.
However, promoting a fundraiser on social media isn't just about posting beautiful photos. Here are 12 tips for creating a fundraising strategy, engaging with your followers , and tracking your results.
1. Create a strategy focused on a specific goal
Every social media fundraising campaign needs a destination and a roadmap.
The destination is your goal . This goal is likely measured in the amount of romania phone number data money raised. However, it could also include other key performance indicators (KPIs) such as the number of new donors, the number of recurring donors, or the average donation amount. Set a realistic goal based on past results and a more ambitious goal. This will motivate your team to smash past campaign records.
The roadmap is your campaign plan. It defines how and when your actions will achieve your goal. Your social media campaign plan should include:
the start and end dates
publication types
the hashtags to use, whether specific (like #ALSicebucketchallenge) or general (like #ALSsucks)
the donation method
the roles and responsibilities of the team
the budget for sponsored posts, for example
Consistency is key on social media. When developing your strategy, explain how you plan to post content regularly. One of the best options is to prepare several posts and schedule them to go live at the best times .
2. Choose the right social network
The demographics of your donors and the type of content published will determine which social platforms are most relevant to you.
Here are the differences between the main apps.
Facebook users tend to be older than the average user on other social networks. It's also a versatile platform for posting videos, images, and long texts, as well as managing events.
Instagram 's audience is between 18 and 34 years old . The platform is primarily visual, so it's perfect for a carousel of photos and videos.
Twitter 's user age range is roughly the same as Facebook's: nearly 60% of users are between the ages of 25 and 49. Given the 280-character limit, Twitter is best used for direct donation requests, as Generous Heart does in this tweet.
LinkedIn is the professional network for finding a job and talking about your work. Age doesn't matter. It's the perfect place to encourage companies to donate.
TikTok is the platform to use if your target audience is Gen Z, given that most of its users are under 34. Surprisingly, short, educational videos are the most popular.
YouTube occupies a special place on this list because it's a platform dedicated to long-form videos. YouTube gives you the opportunity to tell your story in detail. Different generations use YouTube, so be sure to offer content that's relevant to your target demographic.
3. Optimize your content for mobile
Most people access social media on their phones ( 97.4% of Facebook users use the mobile app, for example), so it's essential that your posts are fully mobile-friendly.