Create anticipation with countdown timers
Posted: Sat Apr 19, 2025 5:42 am
Adding countdown timers to your email and website content builds anticipation for upcoming Black Friday deals.
These animated GIF (Graphics Interchange Format) files count up to a specific point in time, such as the start of the promotion.
For example, Melia added a Black Friday sales countdown to its email marketing campaign years ago, offering subscribers up to 50% off their reservation and the first child free.
Melia Black Friday offer
This email puts Meliá on subscribers' minds weeks before the big day, giving them time to consider, plan, and get excited about booking.
Email marketing timers are also beneficial for encouraging purchases because they tap into shoppers' fear of missing out. This is related to the psychological concept of regret aversion , which occurs when a person makes a decision to avoid regretting another decision. For example, buying a product on sale to avoid paying full price in the future.
If your email marketing software doesn't have a countdown crypto users database timer option, you can use a third-party app like Sendtric , MotionMail , or CountdownMail , and then paste the code into your email template.
2. Stagger your Black Friday deals throughout the day
Posting new deals at regular intervals (e.g., every hour) will help you keep customers engaged throughout the Black Friday sales season rather than just for a short while.
Encouraging shoppers to frequently check back for updates on your offerings keeps your brand top of mind. This is important, as many other businesses will also be trying to capture their attention.
Promote and publish offers on your website and social media profiles to reach the widest possible audience. Make it clear when offers start and end so people know when to check them, and make sure your website can handle repeated spikes in traffic throughout the day.
3. Provide value beyond the Black Friday sales season
Increasing the value of Black Friday deals beyond the day itself can build customer loyalty and improve the sales process .
These animated GIF (Graphics Interchange Format) files count up to a specific point in time, such as the start of the promotion.
For example, Melia added a Black Friday sales countdown to its email marketing campaign years ago, offering subscribers up to 50% off their reservation and the first child free.
Melia Black Friday offer
This email puts Meliá on subscribers' minds weeks before the big day, giving them time to consider, plan, and get excited about booking.
Email marketing timers are also beneficial for encouraging purchases because they tap into shoppers' fear of missing out. This is related to the psychological concept of regret aversion , which occurs when a person makes a decision to avoid regretting another decision. For example, buying a product on sale to avoid paying full price in the future.
If your email marketing software doesn't have a countdown crypto users database timer option, you can use a third-party app like Sendtric , MotionMail , or CountdownMail , and then paste the code into your email template.
2. Stagger your Black Friday deals throughout the day
Posting new deals at regular intervals (e.g., every hour) will help you keep customers engaged throughout the Black Friday sales season rather than just for a short while.
Encouraging shoppers to frequently check back for updates on your offerings keeps your brand top of mind. This is important, as many other businesses will also be trying to capture their attention.
Promote and publish offers on your website and social media profiles to reach the widest possible audience. Make it clear when offers start and end so people know when to check them, and make sure your website can handle repeated spikes in traffic throughout the day.
3. Provide value beyond the Black Friday sales season
Increasing the value of Black Friday deals beyond the day itself can build customer loyalty and improve the sales process .