How to keep my customer base active
Posted: Sat Apr 19, 2025 5:54 am
The sales flow depends a lot on the type of product and service offered, but it is possible to retain customers and increase your base with communication and marketing strategies that will keep your online store's sales strong all year round. To get results, it is necessary to implement strategies.
And the more anticipation, the better and with more results. Always being ahead of the curve prepares not only your clients, but also your internal team about what will happen weeks or even months in advance.
Check out some strategies to have an always-active customer base:
Always check the stock
Preparing your inventory for dates and celebrations gambling data cambodia that boost your business, such as Mother's Day, for example, prevents problems such as product shortages. Have you ever thought about advertising that special gift and when your loyal customer visits your website, they can't find it because it's out of stock? It's a disappointment that only leads them to turn to other online stores.
In the case of items that are best-selling and sought after at certain times, communicating the stock level is always a warning to your audience. Sending emails informing that the store only has 50% of the stock or that 80% has already been sold creates a feeling of scarcity, triggering a sense of urgency for that purchase.
Therefore, having a very well-organized calendar with campaigns and what type of communication will be sent to customers each month is essential.
Study the customer's history
What is the average browsing time on your website and which are the most visited pages? Does this duration correspond to sales or is the abandonment rate high? You need to have the answers to these questions to correct and prevent this type of problem from happening. Studying browsing data is more than a mandatory activity for those who have an online store and want to grow every month.
The free Google Analytics tool is a great help and provides valuable information that can save your sales.
The product was left in the cart? Remind this customer!
With so much information being sent out at the same time and with interruptions from instant messages and social media notifications, in addition to the advertisements that arrive at all times, people can get distracted at the time of purchase and leave the product in the cart with the promise of accessing the page again. However, abandonment is real and happens more than we would like.
And the more anticipation, the better and with more results. Always being ahead of the curve prepares not only your clients, but also your internal team about what will happen weeks or even months in advance.
Check out some strategies to have an always-active customer base:
Always check the stock
Preparing your inventory for dates and celebrations gambling data cambodia that boost your business, such as Mother's Day, for example, prevents problems such as product shortages. Have you ever thought about advertising that special gift and when your loyal customer visits your website, they can't find it because it's out of stock? It's a disappointment that only leads them to turn to other online stores.
In the case of items that are best-selling and sought after at certain times, communicating the stock level is always a warning to your audience. Sending emails informing that the store only has 50% of the stock or that 80% has already been sold creates a feeling of scarcity, triggering a sense of urgency for that purchase.
Therefore, having a very well-organized calendar with campaigns and what type of communication will be sent to customers each month is essential.
Study the customer's history
What is the average browsing time on your website and which are the most visited pages? Does this duration correspond to sales or is the abandonment rate high? You need to have the answers to these questions to correct and prevent this type of problem from happening. Studying browsing data is more than a mandatory activity for those who have an online store and want to grow every month.
The free Google Analytics tool is a great help and provides valuable information that can save your sales.
The product was left in the cart? Remind this customer!
With so much information being sent out at the same time and with interruptions from instant messages and social media notifications, in addition to the advertisements that arrive at all times, people can get distracted at the time of purchase and leave the product in the cart with the promise of accessing the page again. However, abandonment is real and happens more than we would like.