Finally, what Digital Marketing disciplines would you like to learn more about?
Posted: Sat Apr 19, 2025 6:48 am
The opportunity to work on content for different platforms. You learn a lot; the culinary world offers almost endless opportunities to generate ideas and content. Plus, teamwork—when you love a brand—makes things flow and produces positive results. Working in production is a bit tiring, but satisfying.
On a personal level, I discovered that the culinary world is incredible. I used to like cooking, but now I love it.
You currently work as a communications and marketing manager for Coopebanpo, a savings and credit cooperative in Costa Rica. What was it like to leave the food industry to move into a completely different sector, such as the financial sector?
It was definitely a big change. I had to start practically from scratch, as it was a completely unknown world for me, one I'd never really delved into bolivia mobile database before. At first, it was difficult learning how to navigate so many regulations, codes, languages, and audiences. It's a very challenging experience, and one from which I've learned not only about my field, but also about many others from a financial perspective. I'm aware that there's still a lot to learn.
What are your duties as a communications and marketing manager?
The Cooperative's Communications and Marketing department is very small, but it does generate a significant amount of work, especially in external communications, social media, email marketing, and internal communications. We are in constant communication with the agency that handles the graphic design side of things, to coordinate these projects or specific campaigns and events.
In marketing, we were just taking the first steps, implementing strategies and promotions that were more focused on measurable results, focusing on the Cooperative's own financial services.
An annual calendar is developed for the development of marketing and communication strategies, which facilitates the what, when, how, through what means and to what target.
What are the differences in strategy design between the financial and food sectors?
The difference is huge. The financial sector is very different, especially the cooperative sector. It's very day-to-day, and no matter how much advance planning, the numbers can change from one day to the next, requiring changes or modifications to the strategy. Being a cooperative, we also work on the social aspect, which is quite interesting since we must clearly identify which of the cooperative's members are truly reaching in this regard and those who are most numerical and result-driven.
In the culinary world, there's more versatility in terms of strategy management, and while there's something for everyone, things can be better planned in terms of content, format, etc. Furthermore, the segments are very different when it comes to receiving and searching for information.
You took the Master's in Digital Communication Strategies and Online Marketing with us . What did you like most?
There were several factors: first, the professors are professionals in their field of instruction, which allows them to impart more relevant and current knowledge. The material they provide is also quite up-to-date and easy to understand, even if you come from another country with the same language but very different terms and markets. In addition, the student can take the different Master's modules whenever and wherever they want, with 24/7 availability.
How have you been able to apply what you learned to your current job?
Absolutely, it has helped me a lot to develop my marketing, network management, content development, and to work on more objective and measurable strategies.
I really liked the Content Marketing Strategy. Perhaps because I'm a journalist, I'm drawn to creating content that's useful to people and the different formats and channels through which this content can be transmitted, regardless of the topic.
On a personal level, I discovered that the culinary world is incredible. I used to like cooking, but now I love it.
You currently work as a communications and marketing manager for Coopebanpo, a savings and credit cooperative in Costa Rica. What was it like to leave the food industry to move into a completely different sector, such as the financial sector?
It was definitely a big change. I had to start practically from scratch, as it was a completely unknown world for me, one I'd never really delved into bolivia mobile database before. At first, it was difficult learning how to navigate so many regulations, codes, languages, and audiences. It's a very challenging experience, and one from which I've learned not only about my field, but also about many others from a financial perspective. I'm aware that there's still a lot to learn.
What are your duties as a communications and marketing manager?
The Cooperative's Communications and Marketing department is very small, but it does generate a significant amount of work, especially in external communications, social media, email marketing, and internal communications. We are in constant communication with the agency that handles the graphic design side of things, to coordinate these projects or specific campaigns and events.
In marketing, we were just taking the first steps, implementing strategies and promotions that were more focused on measurable results, focusing on the Cooperative's own financial services.
An annual calendar is developed for the development of marketing and communication strategies, which facilitates the what, when, how, through what means and to what target.
What are the differences in strategy design between the financial and food sectors?
The difference is huge. The financial sector is very different, especially the cooperative sector. It's very day-to-day, and no matter how much advance planning, the numbers can change from one day to the next, requiring changes or modifications to the strategy. Being a cooperative, we also work on the social aspect, which is quite interesting since we must clearly identify which of the cooperative's members are truly reaching in this regard and those who are most numerical and result-driven.
In the culinary world, there's more versatility in terms of strategy management, and while there's something for everyone, things can be better planned in terms of content, format, etc. Furthermore, the segments are very different when it comes to receiving and searching for information.
You took the Master's in Digital Communication Strategies and Online Marketing with us . What did you like most?
There were several factors: first, the professors are professionals in their field of instruction, which allows them to impart more relevant and current knowledge. The material they provide is also quite up-to-date and easy to understand, even if you come from another country with the same language but very different terms and markets. In addition, the student can take the different Master's modules whenever and wherever they want, with 24/7 availability.
How have you been able to apply what you learned to your current job?
Absolutely, it has helped me a lot to develop my marketing, network management, content development, and to work on more objective and measurable strategies.
I really liked the Content Marketing Strategy. Perhaps because I'm a journalist, I'm drawn to creating content that's useful to people and the different formats and channels through which this content can be transmitted, regardless of the topic.