Customer Success
Posted: Sat Apr 19, 2025 6:59 am
Customer Success is nothing more than specifically guiding and helping our customers to be successful and obtain more revenue.
We implemented this service in order to show our clients that it is possible to sell, inform and make a profit from it.
The service is to monitor the life cycle of our customers while they are using our tools.
Implementation, use and training are part of Customer Success, in addition to analyzing improvements to achieve greater retention.
Although there is no recipe for gambling data japan success, the “rice and beans” is always valid for everyone, paying attention to the market, knowing your audience and having solid strategies.
We closely monitor our clients so that each one achieves better results in their campaigns.
We have a case study that was having difficulty generating revenue through email marketing. They had openings and clicks but few sales. So we advised them to make some adjustments and segmentations and in the long term the result was surprising.
Client: FastGames
By following this partner, in 12 months he managed to reach a little over R$300 thousand reais in sales just with e-mail marketing and shopping cart recovery .
Some Campaigns
Cool, but what was the strategy?
Let's go, the company already had a large base of qualified Leads, the only thing we advised was that they should not send random products to everyone and instead create segmentations, for example:
Offering products based on purchase history: why send a Playstation 4 launch to people who have an Xbox? This was one of the first things we did together and we realized it didn't make sense. From there, we started to segment (create groups) the customer base. By average ticket (purchasing power), region of residence (offer free shipping to certain cities), brand (offer what the customer has already shown interest in) and cross-selling (if the customer bought 1 wireless video game controller, why not offer an additional charger afterwards?).
People who did not open/click on the email: if the customer has never opened an email from the store or has not interacted with it for a long time, it does not make sense to keep sending the entire campaign to them. One option is to send fewer emails and with more aggressive content, e.g.: 20% OFF Only in this email!
Create more intimacy with engaged customers: here is the opposite scenario, what do you do if the customer always opens your email, always buys from your store and probably recommends it to friends? In this case, we have to make them feel privileged, with special and VIP treatment. So we start sending pre-sale, launch and exclusive discount coupon emails to this group of customers, with a completely different approach.
We implemented this service in order to show our clients that it is possible to sell, inform and make a profit from it.
The service is to monitor the life cycle of our customers while they are using our tools.
Implementation, use and training are part of Customer Success, in addition to analyzing improvements to achieve greater retention.
Although there is no recipe for gambling data japan success, the “rice and beans” is always valid for everyone, paying attention to the market, knowing your audience and having solid strategies.
We closely monitor our clients so that each one achieves better results in their campaigns.
We have a case study that was having difficulty generating revenue through email marketing. They had openings and clicks but few sales. So we advised them to make some adjustments and segmentations and in the long term the result was surprising.
Client: FastGames
By following this partner, in 12 months he managed to reach a little over R$300 thousand reais in sales just with e-mail marketing and shopping cart recovery .
Some Campaigns
Cool, but what was the strategy?
Let's go, the company already had a large base of qualified Leads, the only thing we advised was that they should not send random products to everyone and instead create segmentations, for example:
Offering products based on purchase history: why send a Playstation 4 launch to people who have an Xbox? This was one of the first things we did together and we realized it didn't make sense. From there, we started to segment (create groups) the customer base. By average ticket (purchasing power), region of residence (offer free shipping to certain cities), brand (offer what the customer has already shown interest in) and cross-selling (if the customer bought 1 wireless video game controller, why not offer an additional charger afterwards?).
People who did not open/click on the email: if the customer has never opened an email from the store or has not interacted with it for a long time, it does not make sense to keep sending the entire campaign to them. One option is to send fewer emails and with more aggressive content, e.g.: 20% OFF Only in this email!
Create more intimacy with engaged customers: here is the opposite scenario, what do you do if the customer always opens your email, always buys from your store and probably recommends it to friends? In this case, we have to make them feel privileged, with special and VIP treatment. So we start sending pre-sale, launch and exclusive discount coupon emails to this group of customers, with a completely different approach.