Carolina Ruiz, IM student and Communications Director of Andamio School of Movement
Posted: Sun Apr 20, 2025 4:10 am
A journalist and fitness trainer by training, Costa Rican Carolina Ruiz Vega has managed to build her own fitness business, the Caróbicos brand, while also leading the media and marketing strategy as Communications Director for Andamio School of Movement. She has a long career that begins in economic media, moving through corporate communications, and eventually into digital marketing. A journey that may resonate with many journalists. Ultimately, everything she's learned has led her to pursue her passion: fitness as a healthy lifestyle. We tell you how she achieved this in the following interview.
You trained and worked as a journalist for many years, specializing in technology, science, and lifestyle. Did you always want to work in communications? What skills did you develop during this time?
I've loved writing since I was very young, and little by little, my dream of becoming a journalist took shape. Working in the media allowed me to ecuador mobile database learn how to research, interview, organize the information I gathered, and communicate all those often dense and complex concepts in a clear, concise, comprehensive, visually appealing, and widely understandable way. All of this, in the midst of a busy newsroom where everything was needed "yesterday." Without a doubt, I became more efficient, with better decision-making judgment, and more assertive in my communication skills.
Then, little by little, your career shifted toward corporate communications. Was this a planned change or something that happened to you?
It was a welcome change: the hustle and bustle of the media is very exciting and, without a doubt, a time of great learning in my professional development; however, it can be exhausting to the point of burnout . Newspapers don't know holidays or weekends, and digital media don't know working hours either: the demand for information is 24/7, and journalists' schedules must be tailored to meet that demand.
Caróbicos was demanding more time than I could provide working in a media role; however, I saw that working for a different company would allow me to do both jobs simultaneously. So, I started looking for a change.
You trained and worked as a journalist for many years, specializing in technology, science, and lifestyle. Did you always want to work in communications? What skills did you develop during this time?
I've loved writing since I was very young, and little by little, my dream of becoming a journalist took shape. Working in the media allowed me to ecuador mobile database learn how to research, interview, organize the information I gathered, and communicate all those often dense and complex concepts in a clear, concise, comprehensive, visually appealing, and widely understandable way. All of this, in the midst of a busy newsroom where everything was needed "yesterday." Without a doubt, I became more efficient, with better decision-making judgment, and more assertive in my communication skills.
Then, little by little, your career shifted toward corporate communications. Was this a planned change or something that happened to you?
It was a welcome change: the hustle and bustle of the media is very exciting and, without a doubt, a time of great learning in my professional development; however, it can be exhausting to the point of burnout . Newspapers don't know holidays or weekends, and digital media don't know working hours either: the demand for information is 24/7, and journalists' schedules must be tailored to meet that demand.
Caróbicos was demanding more time than I could provide working in a media role; however, I saw that working for a different company would allow me to do both jobs simultaneously. So, I started looking for a change.