Local backlinks for more regional visibility

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Lecture by Beatrice Köhler

In recent months, numerous online marketing blogs have claimed that backlinks with the "nofollow" attribute are not tracked by search engines and are therefore less valuable than links with the "follow" attribute. The relevance of backlinks for rankings has also been questioned.

However, Beatrice Köhler's presentation fromkampagnenreiter impressively demonstrated how a local retailer's website rose from position 30 to position 5 in local search results through targeted measures. The improvement was achieved gradually through:

Link placements in industry directories
Press releases about portals
Placements in specialist magazines
Placement in high-quality online magazines
It is noteworthy that all of these links had the “nofollow” attribute.

These facts prove that backlinks are still relevant and that even nofollow links can lead to higher ranking positions.

Create local backlink sources

There are a variety of sources to generate local backlinks:

Google Business Profile
Industry directories (approx. 70-80 in Germany)
Directories
Municipal Websites & Directories (Trust)
Specialized directories (e.g. jameda, Tripadvisor, anwalt.de)
Neighborhood portals (nebenan.de, nachbarschaft.net)
Regional press (print and online)
Social Media
Associations
Customers and suppliers (partner sites)
Sponsorship
Job portals
Additionally, you can gain links from high-ranking, relevant local sites by covering topics pakistan phone number data that are missing from those sites. You can also claim mentions and convert them into links.

Broken link building in two ways

Broken link building can be done in two ways:

Redirect to the client's site or contact the webmaster : This involves requesting an adjustment of the link. However, this carries the risk of the link being removed entirely.
Find broken links from pages that no longer exist and have not yet linked to your website and ask for the broken link to be replaced.
These strategies show that, despite claims to the contrary, backlinks, including nofollow links, play an important role in SEO and can contribute to better ranking positions.