4. Leverage A/B Testing To Refine Your Ads
A/B testing or split testing is vital for eCommerce marketing success. By systematically comparing different versions of your ads, you can identify which elements and variations resonate most with your electrical contractors email list audience and refine your campaigns accordingly.
Here are some ways to perform split testing:
• Test different headlines and calls to action.
• Experiment with various ad visuals and ad copy one at a time.
• Analyze the impact of different ad formats for the same purpose, such as single-image ads versus carousel ads.
5. Consider Offline Conversions When Monitoring Performance
For businesses with physical locations, tracking offline conversions is essential to gauge the actual return on ad spend. Here are some ways to do that:
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