most expensive terms on google ads
Highest PPC on Google.
According to wordstream.com , the fields in which the most investment is made are those of legal financial products: mortgages, loans, financing, insurance. According to the research conducted, the average cost per click in Google Ads is between 2 and 4 dollars on search. While on the Display Network it is less than 1. The most expensive keywords in Google Ads exceed 50 dollars and can reach even higher figures.
Find out how much advertising on Google costs
The starting point is clear: there is no set price for everyone and for every type of ad . The cost of advertising on Google, and in its different sections, changes based on different factors. First of all, the greater the ability of a keyword to intercept a customer, the higher the cost will be.
How to find this value? by querying the Keyword Planner , the official tool for discovering Google keyword data. Which provides information only if you have an active campaign.
Keyword Planner Tool
Tool to find out how much Google advertising costs?
How to proceed otherwise? Using one of the many SEO tools such as Semrush or Seozoom. In both cases you can obtain all the data relating to both search volume and pay per click. That is, how much an investor spends when a potential customer clicks on the advertisement.
In this way you can obtain average values that can vary according to the period of the year, for example there are keywords that are stable for twelve months and others that have peaks but also depressions.
he sector in which one operates. For example, there are fields in which advertising on Google is essential and one cannot do without a mammoth investment.
Let's think, for example, about the work that embraces the e-commerce sector. Or that of lead generation: between B2C and B2B there is a big difference in terms of investment in PPC.
In fact, the chosen keyword is only one of the factors that determine the investment. You have to consider the life cycle of the good or service before talking about an average cost of sponsored ads.
Is knowing the price of advertising important?
In some cases there are keywords that have a high search volume but a low PPC others instead become a classic example of a profitable niche. That is, few people search for that topic but they have a high value in terms of profitability. Usually we are faced with long tail keywords, keywords composed of three or more terms, but not always. Look at this example below.
How much does advertising on Google cost?
A classic niche case: high CPC with low volumes.
We have mentioned the life cycle as a factor that determines investment in the advertising world. Why do we have such a high price ? How much does advertising on Google cost in this case?
The costs are high because the customer lifecycle is high: the moment you get a lead and turn it into a prospect and finally into a conversion you have a simplified annual renewal and a continuous income . The same goes for industries like hosting and the battles over small niches become intense.
Other situations are even : high volume and equally highNorway Phone Numbers PPC. And they become a battleground between titans. All this allows us to plan every detail of the campaigns. And also what will be the amount to invest for a campaign that is not so simple to define a priori.
How much does advertising on Google cost?
For the most competitive keywords , where there are multiple players wanting to gain promotion space, the ad ranking is determined by your quality score (a score from 1 to 10 that includes an evaluation of your ad, including the landing page) multiplied by the maximum amount you are willing to pay for each click on your ad. This is the basic mechanism.
Learn more: How Google Search Works
Spend Optimization Makes the Difference
How much does advertising on Google cost ? A lot or a little, it depends on your point of view. It is certainly an investment and not an expense. So it is a duty to be there, especially in certain sectors.
keyword research ecommerce
The difference between the various queries.
On-page SEO can do a lot for informational keyword positioning. But if you need to be found on Google when potential customers appear on the SERP, search engine optimization is not enough. You need to call upon the world of SEA: Search Engine Advertising .
Paying blindly is not the best option. The goal is to invest, not waste resources. This is achieved by evaluating and monitoring . First of all, the landing page.
Then you have to work on the numbers, on the campaign performance . How much does advertising on Google cost? The right amount if you monitor and optimize every aspect as in a Deming cycle .
To achieve this you need an adequate tool, like my dashboard to monitor the efficiency of ADV campaigns starting from the optimization of landing pages in terms of keywords, Core Web Vitals , UX and A/B
