Apple’s 2021 Mail Privacy
Posted: Tue Dec 03, 2024 6:36 am
Of course, tracking open rates isn’t as simple as it used to be. Protection MPP allows Apple Mail users to hide information about when, where, and how they open emails. However, this just means you have to look beyond open rates to determine email marketing strategies. We’ll discuss a few more below.Why do consumers open emails?Mailjet asked global consumers to rate the importance of several factors that could convince them to open an email campaign. While your subject line and preheader text will always play a role in that decision, the survey revealed some other reasons you should consider.
94.5% of participants said recognizing the brand or sender name is senegal email list 60000 contact leads important.Nearly 80% said seeing an offer in the subject line was important.More than 80% said email content that's personalized to their interests is important.The factor consumers found least important was seeing their name in the subject line. Only around 60% of respondents found that to be important, which doesn't necessarily mean it's a bad idea. However, there are more effective ways to personalize emails.Get more insights on how to get more email opens from Mailjet's in-depth exploration of these findings.Click-through rates and click-to-open ratesOnce someone has opened your email, the next step is to actually follow your call-to-action.
Clicks are some of the most important metrics you can track for your emails - because that’s where you find out if your subscribers are really interested in your email or not. There are two main ways to track clicks click rate and click-through rate CTR, and the click-to-open rate CTOR.Sometimes these terms get a little mixed up, but here's the simplest way to remember the differenceThe click rate or click-through rate measures clicks based on how many emails were delivered.The click-to-open rate measures clicks based on how many emails were opened.So, the CTR would exclude any emails that bounced or got blocked, but it would include emails that landed in spam.
94.5% of participants said recognizing the brand or sender name is senegal email list 60000 contact leads important.Nearly 80% said seeing an offer in the subject line was important.More than 80% said email content that's personalized to their interests is important.The factor consumers found least important was seeing their name in the subject line. Only around 60% of respondents found that to be important, which doesn't necessarily mean it's a bad idea. However, there are more effective ways to personalize emails.Get more insights on how to get more email opens from Mailjet's in-depth exploration of these findings.Click-through rates and click-to-open ratesOnce someone has opened your email, the next step is to actually follow your call-to-action.
Clicks are some of the most important metrics you can track for your emails - because that’s where you find out if your subscribers are really interested in your email or not. There are two main ways to track clicks click rate and click-through rate CTR, and the click-to-open rate CTOR.Sometimes these terms get a little mixed up, but here's the simplest way to remember the differenceThe click rate or click-through rate measures clicks based on how many emails were delivered.The click-to-open rate measures clicks based on how many emails were opened.So, the CTR would exclude any emails that bounced or got blocked, but it would include emails that landed in spam.