Best Practices for Betting Email Campaigns
Posted: Sun May 18, 2025 9:40 am
Prioritize Consent and Compliance
Ensure all subscribers have opted in, and always include a clear unsubscribe option.
Segment Your Audience
Avoid one-size-fits-all emails. Customize content based on user history, preferred sports/games, and geography.
Deliver Value First
Don’t just promote. Include useful betting email list content — betting tips, odds analysis, event previews — to earn attention and trust.
Optimize for Mobile
Most users check email on smartphones. Make sure your design is responsive and your CTA is easy to tap.
A/B Test Everything
From subject lines to send times, continuous testing can significantly boost performance.
Use a Reliable Email Service Provider (ESP)
Choose an ESP that supports automation, list hygiene, and in-depth analytics. Good examples include Klaviyo, Mailchimp, ActiveCampaign, and Sendinblue.
Legal Considerations
iGaming is a highly regulated industry. When managing and using betting email lists, you must:
Comply with GDPR if targeting EU citizens
Follow CAN-SPAM in the US
Respect local regulations in markets like the UK, Canada, and Australia
Implement double opt-in where required
Avoid deceptive subject lines or misleading content
Failure to comply can result in hefty fines, blacklistings, and damage to brand reputation.
Ensure all subscribers have opted in, and always include a clear unsubscribe option.
Segment Your Audience
Avoid one-size-fits-all emails. Customize content based on user history, preferred sports/games, and geography.
Deliver Value First
Don’t just promote. Include useful betting email list content — betting tips, odds analysis, event previews — to earn attention and trust.
Optimize for Mobile
Most users check email on smartphones. Make sure your design is responsive and your CTA is easy to tap.
A/B Test Everything
From subject lines to send times, continuous testing can significantly boost performance.
Use a Reliable Email Service Provider (ESP)
Choose an ESP that supports automation, list hygiene, and in-depth analytics. Good examples include Klaviyo, Mailchimp, ActiveCampaign, and Sendinblue.
Legal Considerations
iGaming is a highly regulated industry. When managing and using betting email lists, you must:
Comply with GDPR if targeting EU citizens
Follow CAN-SPAM in the US
Respect local regulations in markets like the UK, Canada, and Australia
Implement double opt-in where required
Avoid deceptive subject lines or misleading content
Failure to comply can result in hefty fines, blacklistings, and damage to brand reputation.