Evolution of B2B and Industrial Content Strategy in Data (1)
Posted: Mon Dec 09, 2024 6:18 am
If content (on and off line) is already important in the way B2C companies interact, we can say that content strategy in the B2B, B2B2B2C and industrial world is even more so, and this is due to the very nature of the B2B world, where the company that buys you needs you in order to function. In this article and the next one, we are going to analyse the situation and evolution of the B2B-Industrial content strategy in Evolution Data for the last year with a series of B2B statistics macedonia phone number library that have been published by prestigious US consultancies. The data corresponds to the American market today, but in a few years there will be data and trends for Europe and Spain as well, so it is good to get to know them now in order to plan better.
60% of the decision-making process for a new supplier or solution is done before the company's salesperson appears, consuming between 8-13 pieces of content beforehand. This figure illustrates the utmost importance of the topic, in order to understand the current relevance of the B2B Industrial content strategy beyond the brand strategy and also as a tool for attracting new customers and improving the experience of existing ones.
Contents hide
1. What objectives have been achieved by implementing good B2B and Industrial Content strategies?
2. How do B2B and industrial companies search for valuable content?
3. How is effectiveness being measured?
4. Are you investing in B2B and Industrial content creation strategies?
5. What trends are already a reality in 2021 regarding B2B and Industrial content formats?
What objectives have been achieved by implementing good B2B and Industrial Content strategies?
According to #contentmarketinginstitute, branding and trust generation are at the top, something really key in a world where decisions involve risk, high amounts and the need for support. But it doesn't stop there because the acquisition of new clients (lead generation) and the education/support of existing ones have been areas where companies claim to have greatly improved their KPIs thanks to B2B and Industrial content strategies.
60% of the decision-making process for a new supplier or solution is done before the company's salesperson appears, consuming between 8-13 pieces of content beforehand. This figure illustrates the utmost importance of the topic, in order to understand the current relevance of the B2B Industrial content strategy beyond the brand strategy and also as a tool for attracting new customers and improving the experience of existing ones.
Contents hide
1. What objectives have been achieved by implementing good B2B and Industrial Content strategies?
2. How do B2B and industrial companies search for valuable content?
3. How is effectiveness being measured?
4. Are you investing in B2B and Industrial content creation strategies?
5. What trends are already a reality in 2021 regarding B2B and Industrial content formats?
What objectives have been achieved by implementing good B2B and Industrial Content strategies?
According to #contentmarketinginstitute, branding and trust generation are at the top, something really key in a world where decisions involve risk, high amounts and the need for support. But it doesn't stop there because the acquisition of new clients (lead generation) and the education/support of existing ones have been areas where companies claim to have greatly improved their KPIs thanks to B2B and Industrial content strategies.