Personally, I have worked for many years luxembourg phone number library managing large brands in B2B2B2C industrial sectors and I can say that managing their brands has been the most challenging and fun thing I have done in B2B Industrial Marketing Strategy.
We all know large industrial companies such as Gore Tex, Finsa , Veka , Shimano, Intel Inside, 3M, Corian etc. (in future blog posts we will tell you about their success stories) all of them are “component” brands, that is, their product is inside another product that will be seen by the end customer. Their challenge as a brand is huge, the first thing will be to decide where they want to have a priority meaning, normally the industrial brand focuses on its industrial client (or distributor) and does not go beyond that, but brands such as those we have mentioned above do not stop there and apart from responding to the needs of their industrial client/channel, they seek to generate a meaning in the end customer. That is, to develop a “dual” B2B2B2C brand strategy with a meaning for the channel and another coherent one for the end customer.
