Japan Data

Little by little, the word Marketing is acquiring its own meaning in the B2B and Industrial world. I say “own” because until now this world had many prejudices about this word since, in such a predictable environment, it had not needed to explore it. The blame for all this, apart from a predictable environment, lies with us Marketing lithuania phone number library professionals who have allowed “humomarketing” to take over a word that implies something as human and logical as the relationship, but we will talk about this another day. From our industrial marketing consulting services we have been asked a lot about how to start a B2B Industrial Marketing department and we want to share some reflections that we usually make with you.



B2B Industrial Marketing (or B2B Industrial Sales) takes on a specific dimension in a changing environment and in an environment where production capacity is no longer everything and relationship value begins to acquire great importance, largely motivated by the acceleration of the digital world, globalization and, above all, the empowerment of a consumer who wants fast and personalized things.

One of the big questions we are asked, once it is understood that relational value can give a boost to the B2B or Industrial customer experience and it is decided to launch a B2B Industrial Marketing department, is: