Marketing has become something else. Without a doubt, the evolution new zealand phone number library of this discipline, along with the need for organizations to relate in a different way, has made this old “function” become a transversal mentality that connects the entire organization with the changes of its clients almost in real time. The old myths about static “smoke-selling” Marketing or associated only with advertising are a thing of the past, thanks in part to the digital era. Marketing has gotten its act together and has reinvented itself but to never stop doing so, and thus many organizations even base their innovation on the way of relating, that is, on generating customer experiences managed and administered by… Marketing.
All this makes the Marketing discipline and tools move at a frenetic speed, giving an unprecedented dynamism to the role of Marketing Leader that will always have him/her looking to update and try things. An increasingly technological role but also empathetic with the approach of this mentality to the business, to listening to the client and to the management of the ecosystem of collaborators that has grown enormously and today, any company interacts with countless small start-ups, most of them technological but that are part of the experience generated by the organization.
This internal need for change management and permanent adaptation has created the figure of the part-time CMO, Interim Marketing Manager or Marketing Outsourcing… whatever we want to call it. In other words, the figure of the Marketing Director/Leader but part-time and by projects/results. Being able to design, plan and even manage.
In this article we do not intend to highlight the part-time CMO compared to other types of professional relationship between a company and Marketing, but we do intend to highlight some advantages of this new, more flexible form of relationship that also has its advantages. At BtrueB we work in different companies like this and we would like to highlight 5 points for which companies also look for professionals like us.
