Reading in 2020 about B2B Marketing. 6 Recommendations.
Posted: Mon Dec 09, 2024 6:33 am
Indeed… not only do we experience changes, but we also need them. Those of us who make a living from understanding and converting relationships in B2B or Industrial companies into opportunities (Marketing for me) also have to enjoy them. Reading about B2B Marketing in 2020, I have 6 recommendations that can bring change to your brain.
Although lived experiences and the curiosity nigeria phone number library to seek them out will always be the levers to learn from this overused word… change, reading “in long format” also activates us towards it.
Those of us who make a living from Marketing Consulting and training have to help others naturally manage change in relationships and for this reason we have to find a way to keep track of where others are trying and learning new things. For me, reading is a fundamental element in this aspect, although obviously not the only one. Whenever I have Marketing conversations I love to end up asking for recommendations of blogs, people, companies, experiences and of course books that have left their mark on that person.
I recently read that Marc Zuckerberg's big challenge was to read two books a month. We probably imagine Mr. Zuckerberg spending all day writing blogs, posts and webinars... but it seems not and that he needs his analogue "long-form" space. Interesting.
From my point of view, in a world as immediate and fast as the digital one, reading books gives you a much-needed break to continue with a topic (or author) in a concentrated, settled way, getting your brain used to assimilating in a different way. That's why I love reading, apart from enjoying it, it gives me that level of consolidation and innovation in my way of applying concepts to companies.
Start Small is all about sharing, so I'm going to share with you the 6 books that have given me the most in 2020. I'll only talk about B2B Marketing, which is what I'm passionate about and what I write about on this blog. Sadly, there isn't much B2B bibliography yet, and even less in Spanish,
Although lived experiences and the curiosity nigeria phone number library to seek them out will always be the levers to learn from this overused word… change, reading “in long format” also activates us towards it.
Those of us who make a living from Marketing Consulting and training have to help others naturally manage change in relationships and for this reason we have to find a way to keep track of where others are trying and learning new things. For me, reading is a fundamental element in this aspect, although obviously not the only one. Whenever I have Marketing conversations I love to end up asking for recommendations of blogs, people, companies, experiences and of course books that have left their mark on that person.
I recently read that Marc Zuckerberg's big challenge was to read two books a month. We probably imagine Mr. Zuckerberg spending all day writing blogs, posts and webinars... but it seems not and that he needs his analogue "long-form" space. Interesting.
From my point of view, in a world as immediate and fast as the digital one, reading books gives you a much-needed break to continue with a topic (or author) in a concentrated, settled way, getting your brain used to assimilating in a different way. That's why I love reading, apart from enjoying it, it gives me that level of consolidation and innovation in my way of applying concepts to companies.
Start Small is all about sharing, so I'm going to share with you the 6 books that have given me the most in 2020. I'll only talk about B2B Marketing, which is what I'm passionate about and what I write about on this blog. Sadly, there isn't much B2B bibliography yet, and even less in Spanish,