One of the keys to increasing sales is customer segmentation. With this, you can organize your sales strategy and improve your sales process, as well as save costs and generally have a better understanding of your target customers.
Let's take a look at customer japan phone number material segmentation and ways to leverage it in your business.
What is customer segmentation?
Customer segmentation is about categorizing and organizing your contact list in a way that is useful to your business, and then using those customer categories or segments to achieve your business goals.
An easier way to understand segmentation is with folders. Each customer segment is a folder, into which customers who meet certain requirements fall.
Additionally, a customer can be in multiple segments at once--for example, a contact can be a customer of yours and at the same time be considered a prospect in another segment, dedicated to another line of business.
Segmentation objectives
The strategy you follow to segment your customers will depend on what you want to achieve. Some companies seek to generate more sales. Others, to build customer loyalty and provide good after-sales service.
When it comes to effective contact segmentation, you must first consider what you want to achieve - not everything in business is about selling. Apart from increasing business volume, good segmentation can help you achieve things like:
Making communications more effective
Extract aggregate information from your contacts
Save costs by avoiding unnecessary calls
Try new lines of business
Improve after-sales service and your relationship with the customer
Finding ways to improve your products
Having a clear objective helps you define the characteristics of your ideal client in each segment. After all, there are many different ways to organize your client agenda.
Forms of segmentation
The beauty of customer segmentation is that you can categorize your contacts in all sorts of ways. Usually, the limiting factor is the amount of data you can collect. Here are some examples of segmentation methods:
Sector segmentation: Not all business sectors work the same way. If you have clients from different professional areas, you can differentiate between them to offer specialized products.
Segmentation by size : Micro-businesses operate very differently from medium and large businesses. You can identify ranges of approximate employee numbers (1 to 10, 11 to 50, etc.) so you can be prepared to communicate effectively.
Geographic segmentation : if your products are highly conditioned by area, it may be useful to classify by region or even city. An example of this is real estate agencies, which depend on geographically fixed products.
Behavioral segmentation : Another way to segment customers is by the actions they take. For example, if they make a certain number of support requests, or if they visit your website. This form of segmentation is more complicated, but at the same time it is a very powerful tool.
Demographic segmentation : In some cases, you may find it useful to distinguish by age or by demographic. For example, a clothing store may benefit greatly from distinguishing between men and women, or younger people vs. older people.
