to make sure we’re influencing all those conversations, we seek to build surround-sound deals, where prospects are surrounded by partners who help identify opportunity and drive the deal forward. Here are three examples of how we make that happen.
1. We lean on partners and channel sales to identify and increase customer value before and after
we’re thinking about how to excite partners to work toward afghanistan phone number list adoption and business outcomes for us to keep customers. It’s requiring us to reimagine a closed deal as the beginning of something, not the end. The renewal date looms in the future, and we have to do everything we can to make the customer be successful and get them to stick around and buy more.
So we’re beginning to focus our partner sales program on the pre- and post-sale experience, and we incentivize our partners to keep growing our customers into the future. We’re making progress on this vision by defining new roles for partners who drive customer success, such as partner engagement managers, partner solution engineers, and partner sales acceleration leaders.