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What are the current trends in lead generation?
It seems like AI is influencing every part of the marketing landscape — lead generation included. Here’s a look at some ways marketers are improving their lead gen skills.
AI tools
The job of marketers is to understand lead behaviors and afghanistan phone number list preferences — and AI-driven lead generation tools have made it easier to do just that. Machine learning algorithms can even predict the content a lead is most likely to engage with based on their past interactions.
Use AI to analyze a customer’s purchase history and recommend complementary products. The analysis can give you a nuanced understanding of the customers’ specific interests and help identify broader trends within your big-picture customer base. And it helps improve targeting and personalized marketing strategies.
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