Understand Your Target Audience Deeply

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Where do your potential customers spend their time online and offline? What influences their purchasing decisions?

Demographics & Psychographics: Go beyond age and gender. Understand their interests, pain points, values, and media consumption habits.
Customer Journey Mapping: Identify every touchpoint a customer has with your brand, from initial awareness to post-purchase. This reveals where your marketing efforts will have the most impact.
Platform Preferences: Do they prefer TikTok, Instagram, LinkedIn, YouTube, or more niche communities? Are they heavy SMS users, or do they engage more with messaging apps like Telegram?
3. Analyze Past Performance (Data-Driven Decisions):
"What gets measured, gets managed." Look at your historical data.

Attribution Modeling: Understand which channels contribute to new zealand mobile number list conversions at different stages of the customer journey. Don't rely solely on last-click attribution; explore multi-touch models (linear, time decay, position-based) to give credit where it's due.
ROI of Previous Campaigns: Calculate the ROI for each channel and campaign. Which ones delivered the most bang for your buck? Which underperformed?
Cost Per Acquisition (CPA) & Customer Lifetime Value (CLV): These are critical metrics. A higher CPA might be acceptable if the CLV is significantly higher.
4. Consider Your Industry & Competitive Landscape:

Industry Benchmarks: Research average marketing spend percentages for your industry. (e.g., B2B often spends 5-10% of revenue, B2C often 5-12%, but this varies widely).
Competitor Analysis: What are your competitors doing? Where are they advertising? What appears to be working for them? While you shouldn't blindly copy, it provides valuable context.
Market Saturation: In highly saturated markets, you might need a larger budget or more innovative approaches to stand out.
5. Factor in Your Business Stage:

Startup/Growth Phase: May require a higher percentage of revenue (e.g., 10-20%) to build awareness and acquire initial customers.
Established Business: Can often sustain growth with a lower percentage (e.g., 3-8%) due to existing brand recognition and customer base.