The more visible something is

[Rajuahmed652]

While unpredictability is inherent, viral content often shares common characteristics, often summarized by the "STEPPS" framework by Jonah Berger (from his book "Contagious: Why Things Catch On") and other psychological drivers.

Social Currency: People share things that make them look good or feel smart, cool, or in-the-know. How does sharing your content make the sharer feel?
Triggers: What cues in the environment remind people of your content or brand? Everyday objects, words, or situations can serve as reminders, prompting sharing.
Emotion: Content that evokes high-arousal emotions (awe, excitement, anger, anxiety, joy, amusement) is far more likely to be shared than content that is bland or merely informative.
Public: the more likely people are to imitate it. Can your new zealand mobile number list content be easily seen and imitated?
Practical Value: Content that is useful, helpful, or provides practical tips or solutions is highly shareable because people want to help others.
Stories: Information often travels under the guise of idle chatter. Can your content be embedded in an engaging story that people want to tell?
Simplicity & Clarity: Viral content is often easy to understand, absorb, and share quickly. Complex messages rarely go viral.
Novelty/Uniqueness: Something genuinely new, surprising, or presented in an unexpected way grabs attention.
Relatability: Content that resonates with a broad audience's experiences, frustrations, or aspirations.
Call to Action (Implicit or Explicit): Does the content subtly or overtly encourage sharing or participation?
Building Your Viral Marketing Strategy: A Step-by-Step Approach
Phase 1: Conceptualization and Ideation


What's the single, undeniable takeaway? Viral content is often simple.
What specific action do you want people to take? (e.g., visit website, download app, raise awareness for a cause, drive sales).
Align with Brand Values: The viral content should feel authentic to your brand, even if it's unconventional.