Key Strategies for Effective Retargeting Campaigns

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Google Tag Manager (GTM): The recommended way to manage all these tags. It provides a single interface to deploy and control your tracking pixels without needing to hardcode them on your website.
2. Configure Custom Events & Conversions:

Go beyond just page views. Set up specific events to track valuable actions like:
AddToCart
InitiateCheckout
Purchase
Lead (form submission)
ViewContent (specific product/service pages)
TimeOnSite (e.g., users who spent more than 60 seconds)
VideoView (e.g., users who watched 75% of your demo video)
Mark these events as "conversions" in your ad platforms for optimization.
1. Audience Segmentation (The More Granular, The Better):
Don't retarget everyone the same way. Segment your audience based on their intent and behavior.

Website Visitors (Broad): Anyone who new zealand mobile number list visited your site. Good for general brand awareness.
Specific Page Viewers: Users who visited specific product pages, service pages, pricing pages, or blog posts.
Cart Abandoners: Users who added items to their cart but didn't complete the purchase. (Highest intent, highest ROI potential).
Form Abandoners/Partial Leads: Users who started filling out a form but didn't submit.
Engaged Social Media Users: People who liked, commented, shared, or watched videos on your social profiles.
Video Viewers: Segment by percentage watched (e.g., 25%, 50%, 75%, 95% of a video). Higher percentages indicate higher interest.
Past Purchasers/Customers: For cross-selling, upselling, or loyalty programs.
Time-Based Segments: Users who visited in the last 7 days vs. 30 days vs. 90 days. Their recency of interaction influences their intent.
2. Tailored Messaging & Creative (Ad Scent):
The ad creative and copy must be relevant to the user's previous interaction. This is where personalization shines.