What data you are collecting (their phone number)

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Specific: Consent must be for a clear, defined purpose. You can't ask for generic consent to "contact them." Instead, it should be specific: "I agree to receive marketing calls about [product/service] from [Your Company Name]." If you want to send SMS, that needs separate, specific consent.
Informed: You must tell individuals:
Who you are (your company name).
Why you are collecting it (for marketing calls/SMS).
How long you will keep their data.
That they can withdraw consent at any time.
A link to your privacy policy.
Unambiguous: Consent must be a clear affirmative new zealand mobile number list action. A verbal "yes" during a recorded call, a clear opt-in checkbox on a form, or signing a physical consent form are examples. Silence or inactivity does not constitute consent.
Revocable: Individuals must be able to withdraw their consent as easily as they gave it. This means providing a clear "STOP" mechanism for SMS, a freephone number to opt-out of calls, or an accessible unsubscribe link in follow-up communications.
Recorded: You must keep a robust record of consent – when, how, and by whom it was given. This is your audit trail in case of a complaint.
Practical Examples of Consent-Based Phone Lead Generation:

Website Forms: A website form for a demo request includes a clearly labeled checkbox: "I agree to receive a follow-up call from [Your Company Name] regarding my demo request and future product updates." (Checkbox is unchecked by default).
Event Sign-ups: At a trade show, attendees fill out a tablet form. One field asks for their phone number with a clear opt-in: "Yes, I'd like to receive a call about [relevant topic] and news from [Your Company Name]."
Inbound Calls: During a customer service call, if a new product is mentioned, the agent can ask: "Would you be interested in a brief call next week to learn more about [New Product]? If so, can I have your permission to call you on this number?" (Record the verbal consent).
2. Relying on Legitimate Interest (Primarily for B2B "Soft Opt-in" or Initial Research)
Legitimate interest is a more flexible, but also more challenging, basis for phone lead generation, especially for B2B. It requires a Legitimate Interest Assessment (LIA), which involves a three-part test: