Process opt-out requests immediately

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Easy Opt-out and Right to Erasure:
Clear Instructions: Every marketing call or SMS must clearly state how to opt out (e.g., "To stop receiving calls, please press 1" or "Reply STOP to unsubscribe").
Right to Erasure ("Right to be Forgotten"): If an individual requests their phone number to be deleted, you must erase it from all relevant systems (unless there's a compelling legal reason to retain it, which is rare for marketing data).
Data Security:
Implement strong technical and organizational measures to protect phone numbers from unauthorized access, loss, or disclosure. This includes encryption, access controls, and regular security audits.
Ensure any third-party lead generation or call center partners are also GDPR compliant and have robust data security measures.
Employee Training: Train all staff involved in phone lead generation (sales, marketing, customer service) on GDPR principles, your company's privacy policies, and the correct procedures for obtaining and managing consent and opt-outs.
Data Protection Impact Assessments (DPIAs): For high-risk processing activities (e.g., large-scale profiling using phone data), conduct a DPIA to identify and mitigate privacy risks.
International Data Transfers: If you transfer phone data new zealand mobile number list outside the EU/UK, ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses).
B2B Phone Lead Generation Specifics
While the general GDPR principles apply, B2B marketing sometimes has slightly different interpretations, especially concerning the ePrivacy Directive and "legitimate interest."

PECR and Corporate Subscribers: For live marketing calls to companies (corporate subscribers), PECR rules are less strict than for individuals. You generally can make live marketing calls to corporate numbers unless they are registered on the CTPS or have previously opted out.
Individual Contact Details within Businesses: If you're processing the name and direct dial of an individual within a business (e.g., "John Doe, Head of Marketing at ABC Corp," phone: +44... ), this is still personal data under GDPR. Therefore, the same GDPR principles of lawful basis, transparency, and rights apply. Legitimate interest is often relied upon here, but your LIA must clearly justify that the marketing is genuinely relevant to their professional role and that they would reasonably expect such contact.