Increased recruitment within marketing departments
Posted: Mon Dec 09, 2024 8:37 am
Marketing departments were forced to make major staff cuts during the pandemic, but are now focusing on expanding their organisations. During 2020, one in 10 marketers was made redundant and 12.7% were laid off. Since then, further growth has occurred. In fact, nearly 47% of respondents to the IPA Bellwether survey said they plan to hire more staff over the next three months. Only 8% of respondents anticipate job losses in their organisation. This net balance represents the strongest hiring intentions since a similar survey was recorded in 2016.
These intentions to expand staff teams have continued to grow over the last three quarters, demonstrating a progressive growth in employment. From the first to the second gambling data turkey uarter of 2021, the net balance increased by 14.9%. With the almost complete reopening of the economy, the marketing sector has the opportunity to grow as well.
With these plans to expand staffing levels, competition for these new employees is also increasing. These organizations are looking for employees to fill skills gaps and drive growth in post-pandemic times. Unfortunately, it can be challenging to find this talent. For example, in the Bellwether report, many companies expressed their difficulty in finding qualified candidates to fill open positions in their company.
Marketing companies are specifically looking for new employees with digital and e-commerce skills, as online shopping will continue in post-pandemic times. To attract future employees, many companies are offering remuneration packages. Some are even increasing management salaries by 50%. Other marketing companies are creating sharing schemes or company incentive plans alongside senior marketing operators.
FUNIBER sponsors a variety of courses to learn more about the recruiting and marketing environment. Some of these programs include the Master in Consulting and Organizational Development and the Master in Strategic Marketing Management .
These intentions to expand staff teams have continued to grow over the last three quarters, demonstrating a progressive growth in employment. From the first to the second gambling data turkey uarter of 2021, the net balance increased by 14.9%. With the almost complete reopening of the economy, the marketing sector has the opportunity to grow as well.
With these plans to expand staffing levels, competition for these new employees is also increasing. These organizations are looking for employees to fill skills gaps and drive growth in post-pandemic times. Unfortunately, it can be challenging to find this talent. For example, in the Bellwether report, many companies expressed their difficulty in finding qualified candidates to fill open positions in their company.
Marketing companies are specifically looking for new employees with digital and e-commerce skills, as online shopping will continue in post-pandemic times. To attract future employees, many companies are offering remuneration packages. Some are even increasing management salaries by 50%. Other marketing companies are creating sharing schemes or company incentive plans alongside senior marketing operators.
FUNIBER sponsors a variety of courses to learn more about the recruiting and marketing environment. Some of these programs include the Master in Consulting and Organizational Development and the Master in Strategic Marketing Management .