Changing Destiny via Instagram: A Guide for Marketing Chefs
Posted: Mon Dec 09, 2024 9:15 am
Eva wrote an article for Eclectic magazine about how she applied advertising technologies in her life and made herself a victim of the “new wonderful world.” The result: she quit smoking, lost weight, and set a course for a new life. Read on, share your opinion:
If you hope that one day Ronald McDonald will tell you: “Guys, I lied to you! Take a detox cocktail instead of Coke!”, you are a very naive soul. Believing that this world will help us become better is an occupation for infantile girls who have watched too many Cinderella movies.
They are the ones who drink coffee at small tables in their dreams, discreetly take off their Manolo Blahnik shoes, sign contracts with publishers and only become more beautiful with age. In reality, when such a princess washes down ice cream with borscht at two in the morning, she falls into despair again and again. She went on a diet, started doing sports list of japan cell phone numbers and even bought high-heeled shoes! What prevented her from continuing? There are many reasons for this, one of them is the aggressive world of consumption. And this world benefits from you being weak, pliable, buying unnecessary things and eating like it’s your last time. Advertising, propaganda, social media feeds - all tell you in thousands of voices that you can do this and that, lie down and lie down and drink and smoke and God knows what else. And you don't necessarily have to become successful, you can just take out a loan, signing the contract in blood.
The good news is that advertising and propaganda methods work in the opposite direction. And you can tune yourself to any wave. Including success.
A small digression. I work in advertising and internet marketing. Part of the job is creating the right image of a company, person, product using advertising, PR technologies, hidden marketing and other manipulations. This "magician's hat" has accumulated enough tools to start mixing useful cocktails for people of different professions and interests. I call it marketing cooking. The first recipe was an experiment in changing personal settings using social networks. I'll get ahead of myself: I quit smoking, lost 19 kilograms, am developing an agency, changed my attitude to myself and work, and am on the right course for further transformation. For all this, I needed to use technologies that work with each of you every day. And a little time.
We put on the costume of a successful person and start cooking. We will need:
Sleeper effect: a spy term coined during the US war propaganda era;
Public opinion and belonging to a club of like-minded people (we take Solomon Asch’s experiments as a theoretical basis);
The icing on the cake will be the reinforcement of an authoritative opinion.
What we get: a change in our own perception of the world and attitude towards ourselves. Strengthening motivation for change and magical transformations.
Propaganda Soup and the "Sleeper Effect"
There are laws in PR and propaganda that have been working flawlessly for many years. For example, it doesn’t matter at all from what source you get your news. What matters is that you regularly receive your portion of the necessary information. This phenomenon was identified by American military propagandists during the Second World War. At that time, a lot of money was invested in propaganda. But the first studies disappointed investors. People’s trust only decreased. When the experiment was repeated a few months later, the result was surprising. This indicator increased significantly! Psychologist Card Holland called it the “sleeper effect.”
Over time, we forget the sources of information and are left alone with dozens of images that our brain has chopped into a neat salad and presented to us as the truth. We begin to believe.
The same thing happens to people who constantly communicate within the same group. I once shared an apartment with two gays. And at some point, it began to seem to me that there were only representatives of non-traditional orientation around. The same bias happens in the professional field.
So why not use this feature of our worldview in a positive way? If it works with propaganda, then let it work with the one that will be useful to us. For example, a healthy lifestyle. After all, it has long been clear that the kind Aibolit from pharmaceutical advertising will still be hiding a trump card in the form of simple recipes for a healthy life up his sleeve for many years to come, while alcohol brands will continue to convince us that a weekly cocktail is the norm, and marshmallow manufacturers will tell us that every woman must carry it in her purse and eat it when she is stressed.
In order to become your own propagandist and launch the reverse mechanism, you don’t need to pay incredible media fees and negotiate with the director of the world. To begin with, limit any influx of unnecessary news. Let’s call it an “information diet.” Start shaping your reality!
Information Diet and Vitaminized Instagram
Following the principles of propaganda, I needed to change my own perception of the world. Since I now get all my news from Facebook and other social networks, the solution was obvious: adjust the feeds so that I only receive content of a certain nature.
I needed to take a course of change towards:
healthy lifestyle
professional growth
successful women, mothers and businesswomen all rolled into one
Self-training began with an "information diet." I set up an alternative news feed on my Facebook, where there were only materials about a healthy lifestyle, with people for whom proper nutrition and regular exercise are the norm. At the same time, I excluded from the diet any mention of negative news, beautiful tasty dishes, and updates from partygoers. This was a trial balloon. It rolled not without "jerks." In order to read the alternative feed on Facebook, you need to specifically switch to it. Plus, unnecessary posts seep through the created filter like cockroaches.
Instagram turned out to be much more pleasant. I completely cleared out the feed and left only successful female businesswomen, beautiful fit excellent athletes and those who manage to do more than others.
The effect is stunning.
When you go to check your feed at 11am, you see that your entire new “entourage” is already working hard at the gym. You’re planning to eat a cake, and they’re showing you how delicious and mouth-watering chicken breasts in lettuce are. Others manage to restrain themselves! How am I any worse? Whenever you want to whine, you feel a slight sense of shame. Because half of your Instagram feed manages to do everything: exercise, work, lose weight, spend time with their children and take care of themselves. And, characteristically, they don’t complain. At all.
The tiny voice of doubt, whispering from the secret corner of the cunning brain that all these people are hiding something, is not convincing. And here's why: firstly, there is a cumulative effect. Secondly, we are very social animals. And to convince us of something, you just need to show how the majority thinks. This effect was carefully studied by psychologist Solomon Ash. And we use it in our work in the so-called "stealth marketing". Every day, thousands of copywriters around the world write reviews of products and people just to shape the opinions of other people.
If you hope that one day Ronald McDonald will tell you: “Guys, I lied to you! Take a detox cocktail instead of Coke!”, you are a very naive soul. Believing that this world will help us become better is an occupation for infantile girls who have watched too many Cinderella movies.
They are the ones who drink coffee at small tables in their dreams, discreetly take off their Manolo Blahnik shoes, sign contracts with publishers and only become more beautiful with age. In reality, when such a princess washes down ice cream with borscht at two in the morning, she falls into despair again and again. She went on a diet, started doing sports list of japan cell phone numbers and even bought high-heeled shoes! What prevented her from continuing? There are many reasons for this, one of them is the aggressive world of consumption. And this world benefits from you being weak, pliable, buying unnecessary things and eating like it’s your last time. Advertising, propaganda, social media feeds - all tell you in thousands of voices that you can do this and that, lie down and lie down and drink and smoke and God knows what else. And you don't necessarily have to become successful, you can just take out a loan, signing the contract in blood.
The good news is that advertising and propaganda methods work in the opposite direction. And you can tune yourself to any wave. Including success.
A small digression. I work in advertising and internet marketing. Part of the job is creating the right image of a company, person, product using advertising, PR technologies, hidden marketing and other manipulations. This "magician's hat" has accumulated enough tools to start mixing useful cocktails for people of different professions and interests. I call it marketing cooking. The first recipe was an experiment in changing personal settings using social networks. I'll get ahead of myself: I quit smoking, lost 19 kilograms, am developing an agency, changed my attitude to myself and work, and am on the right course for further transformation. For all this, I needed to use technologies that work with each of you every day. And a little time.
We put on the costume of a successful person and start cooking. We will need:
Sleeper effect: a spy term coined during the US war propaganda era;
Public opinion and belonging to a club of like-minded people (we take Solomon Asch’s experiments as a theoretical basis);
The icing on the cake will be the reinforcement of an authoritative opinion.
What we get: a change in our own perception of the world and attitude towards ourselves. Strengthening motivation for change and magical transformations.
Propaganda Soup and the "Sleeper Effect"
There are laws in PR and propaganda that have been working flawlessly for many years. For example, it doesn’t matter at all from what source you get your news. What matters is that you regularly receive your portion of the necessary information. This phenomenon was identified by American military propagandists during the Second World War. At that time, a lot of money was invested in propaganda. But the first studies disappointed investors. People’s trust only decreased. When the experiment was repeated a few months later, the result was surprising. This indicator increased significantly! Psychologist Card Holland called it the “sleeper effect.”
Over time, we forget the sources of information and are left alone with dozens of images that our brain has chopped into a neat salad and presented to us as the truth. We begin to believe.
The same thing happens to people who constantly communicate within the same group. I once shared an apartment with two gays. And at some point, it began to seem to me that there were only representatives of non-traditional orientation around. The same bias happens in the professional field.
So why not use this feature of our worldview in a positive way? If it works with propaganda, then let it work with the one that will be useful to us. For example, a healthy lifestyle. After all, it has long been clear that the kind Aibolit from pharmaceutical advertising will still be hiding a trump card in the form of simple recipes for a healthy life up his sleeve for many years to come, while alcohol brands will continue to convince us that a weekly cocktail is the norm, and marshmallow manufacturers will tell us that every woman must carry it in her purse and eat it when she is stressed.
In order to become your own propagandist and launch the reverse mechanism, you don’t need to pay incredible media fees and negotiate with the director of the world. To begin with, limit any influx of unnecessary news. Let’s call it an “information diet.” Start shaping your reality!
Information Diet and Vitaminized Instagram
Following the principles of propaganda, I needed to change my own perception of the world. Since I now get all my news from Facebook and other social networks, the solution was obvious: adjust the feeds so that I only receive content of a certain nature.
I needed to take a course of change towards:
healthy lifestyle
professional growth
successful women, mothers and businesswomen all rolled into one
Self-training began with an "information diet." I set up an alternative news feed on my Facebook, where there were only materials about a healthy lifestyle, with people for whom proper nutrition and regular exercise are the norm. At the same time, I excluded from the diet any mention of negative news, beautiful tasty dishes, and updates from partygoers. This was a trial balloon. It rolled not without "jerks." In order to read the alternative feed on Facebook, you need to specifically switch to it. Plus, unnecessary posts seep through the created filter like cockroaches.
Instagram turned out to be much more pleasant. I completely cleared out the feed and left only successful female businesswomen, beautiful fit excellent athletes and those who manage to do more than others.
The effect is stunning.
When you go to check your feed at 11am, you see that your entire new “entourage” is already working hard at the gym. You’re planning to eat a cake, and they’re showing you how delicious and mouth-watering chicken breasts in lettuce are. Others manage to restrain themselves! How am I any worse? Whenever you want to whine, you feel a slight sense of shame. Because half of your Instagram feed manages to do everything: exercise, work, lose weight, spend time with their children and take care of themselves. And, characteristically, they don’t complain. At all.
The tiny voice of doubt, whispering from the secret corner of the cunning brain that all these people are hiding something, is not convincing. And here's why: firstly, there is a cumulative effect. Secondly, we are very social animals. And to convince us of something, you just need to show how the majority thinks. This effect was carefully studied by psychologist Solomon Ash. And we use it in our work in the so-called "stealth marketing". Every day, thousands of copywriters around the world write reviews of products and people just to shape the opinions of other people.