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Develop Generative Ai Strategy And Standardsyour First Question On Ai’s Role In Your Content Operations Should Be, “where Does It Make The Most Sense To Use It?”focus On Business Impactfirst, Make Sure Incorporating Ai Aligns With Your Company Values, Says Trustt. “i Would Start With Your Mission And Values And See If Using Artificial Intelligence Contradicts Them,” She Says.

Then, Consider How Ai Tools Work With Your Marketing And Business norway phone number library Priorities. “think About The Questions You’ve Been Unable To Answer Or Problems You’ve Struggled To Solve,” She Suggests.next, Consider Where These Ai Tools Can Help Increase Brand Value Or Marketing Impact. Will They Help Increase Audience Reach Or Enable You To Branch Out To New Creative Areas?measure For Problems Solved As Well As Marketing Impactmost Companies Measure Ai’s Impact In Terms Of Time – How Much They Can Save Or How Much More They Can Do.



That Approach Measures Efficiency But Not Effectiveness, Says Meghan Keaney Anderson, Head Of Marketing At Jasper, An Ai Content Generation Tool.meghan Recommends A/b Testing To Pit Ai-assisted Content Against Human-created Content On Comparable Topics. “figure Out Which One Fared Better In Terms Of Engagement Rates, Search Traffic, And Conversions To See If [ai] Can Match The Quality At A Faster Pace,” She Says.