Page 1 of 1

Discover what an SLA is: The need for a Service Level Agreement

Posted: Mon Dec 09, 2024 10:14 am
by aktAkterSabiha10
Discover what an SLA is: The need for a Service Level Agreement
By Ipanema Communication , April 22

In any professional relationship, two parties play crucial roles, each responsible for meeting specific commitments that ensure mutual success. These commitments, when well defined and understood by both parties, establish a solid foundation for continued collaboration and satisfaction.

Service level agreements play a fundamental role in previously defined relationships, therefore, using effective and optimized SLAs is a determining factor, not only in achieving a healthy and lasting relationship, but also in the business success of each party .



What is a Service Level Agreement or SLA contract?
An SLA, or Service Level Agreement, is a contract between two parties that specifies, in measurable terms, what services each party will provide and what the penalties will be if service levels are not met.

SLAs are crucial to establishing clear expectations and performance parameters in a relationship.

However, an SLA cannot be encapsulated by a single definition , since its adaptability allows it to be interpreted or used to achieve different objectives, depending on the specific needs of the parties involved and the particularities of the service in question.

For example, a service level agreement between two different companies is not the same as an SLA between different departments within a company.



Different types of SLAs contracts
Internal SLA
This type of SLA is established within an organization, between list of telegram users in cambodia different departments or business units. It ensures that internal teams provide services to other teams in the company with a specific level of quality.

Internal SLAs therefore ensure that different teams within a company work towards a common goal.



Image

A very clear example to show the importance of an internal SLA between departments, and in which we are specialist consultants in Ipanema, is the alignment between the marketing and sales teams.

There is a long history behind sales and marketing teams . Sometimes, these two departments do not work together, leading to a lack of transparency and are often judged on different metrics and timelines, which can lead to frustration and misalignment.

Effective sales and marketing alignment is therefore critical to delivering a seamless customer experience. And according to the Aberdeen Group, companies with good sales and marketing alignment achieved 20% annual revenue growth .

If you want to better understand how to successfully align marketing and sales areas, visit this other article .

External or Client SLA
An external SLA is an agreement between a service provider and an external customer. These agreements specify in detail the services to be provided, including expected service standards and availability .