Manufacturer of Protective Closures and Masking Devices

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In complex industries, such as manufacturing and distribution, digital transformation isn’t a quick process.

Years, decades, and sometimes hundreds of years of operation result in versatile legacy systems that often dictate the future development strategy, how operations are designed, and the way workflows are built. At some point, the outdated existing infrastructure and tailoring goals and execution to this infrastructure resulted in missed opportunities, hindered growth, and lost market shares.

Consistent and well-thought-out implementation of industrial digital buy sales lead transformation helps eradicate the negative consequences of legacy solutions and workflows.


Global manufacturer of plastic protective closures and masking devices with 1.8 million SKUs and over 40 000 products was running its own ecommerce store on a legacy platform. Serious performance issues led to inadequate search management and a drop in customer experience. The products’ complexity and the business expansion forced the company to reexamine the viability of the existing setup.