Benefits of Guest Blogging
Posted: Tue Dec 10, 2024 5:56 am
Five years ago I was working in a startup, a very small company (so small that we were 3 people) and I was in charge of the writing part, so many days I contacted different companies to do Guest Blogging collaborations and it worked very well for me, since I published in five different sites each month talking about the startup I worked for and these companies did the same on the blog I ran. A selfless collaboration in which we all won with Linkbuilding techniques.
But what has happened in the past 5 years? Let's talk about the current reality. I am now in a different place, times have changed, there are more and more blogs, more agencies, more companies in the same sector, etc. In reality, everything is more, more and more. Well, what I have found now is that all the collaborations I propose are paid. Yes, yes, now, to publish on other people's blogs you have to pay. And not a symbolic payment, but from €50 and more depending on the prestige and positioning of the blog.
As you can see, the practice of Guest Blogging continues to work but only if you are willing to pay to have the link to your company, brand or whatever published there .
Oh, and one more thing I forgot: sometimes this link is unfollowed (you can't click on it in colloquial terms).
Benefits of Guest Blogging
Although there is a “but”, Guest Blogging is actually very positive for your business , especially if you work in the B2B sector, which is much more complex and difficult to position than other sectors. Let’s be honest, how many people are enthusiastic about software and how many about fashion? The number is not comparable. However, Guest Blogging india telegram data will bring you a series of advantages and benefits that we will see below.
Improve your SEO positioning
Having direct links to your website and mentions of your company on other websites certainly helps improve your site's positioning in search engines. Remember, the more links, the more chances of indexing and ending up on the first page.
Various authors
Feature different authors on your blog and improve your brand reputation by having posts from experts and specialists in your sector.
Increase your followers on social networks
Thanks to Guest Blogging collaborations, your post will not only be promoted on your networks, but also on those of others, increasing its visibility, as well as the awareness of your brand and therefore, you can increase your followers.
Increase networking
You will meet people, talk to other professionals in the sector and move around in an environment similar to yours where very profitable collaborations can emerge.
But what has happened in the past 5 years? Let's talk about the current reality. I am now in a different place, times have changed, there are more and more blogs, more agencies, more companies in the same sector, etc. In reality, everything is more, more and more. Well, what I have found now is that all the collaborations I propose are paid. Yes, yes, now, to publish on other people's blogs you have to pay. And not a symbolic payment, but from €50 and more depending on the prestige and positioning of the blog.
As you can see, the practice of Guest Blogging continues to work but only if you are willing to pay to have the link to your company, brand or whatever published there .
Oh, and one more thing I forgot: sometimes this link is unfollowed (you can't click on it in colloquial terms).
Benefits of Guest Blogging
Although there is a “but”, Guest Blogging is actually very positive for your business , especially if you work in the B2B sector, which is much more complex and difficult to position than other sectors. Let’s be honest, how many people are enthusiastic about software and how many about fashion? The number is not comparable. However, Guest Blogging india telegram data will bring you a series of advantages and benefits that we will see below.
Improve your SEO positioning
Having direct links to your website and mentions of your company on other websites certainly helps improve your site's positioning in search engines. Remember, the more links, the more chances of indexing and ending up on the first page.
Various authors
Feature different authors on your blog and improve your brand reputation by having posts from experts and specialists in your sector.
Increase your followers on social networks
Thanks to Guest Blogging collaborations, your post will not only be promoted on your networks, but also on those of others, increasing its visibility, as well as the awareness of your brand and therefore, you can increase your followers.
Increase networking
You will meet people, talk to other professionals in the sector and move around in an environment similar to yours where very profitable collaborations can emerge.