Getting Started Selling on Amazon: Marketplace or Retail Program?
Posted: Tue Dec 03, 2024 7:20 am
There are more and more brands and companies that decide to sell their products and australia phone number list services on Amazon, recognizing the great selling power offered by the site. Amazon can in fact be considered the most famous e-commerce in the world , with a large catalog of products in different product categories and a huge flow of visits and purchases by users.
It is therefore not surprising that companies decide to rely on the numerous potentialities offered by e-commerce to increase brand awareness and sales volume. Perhaps not everyone knows, however, that there are two different ways to sell on Amazon: the Amazon Marketplace and Amazon Retail .
Amazon Marketplace or Amazon Retail: That is the Question
Before better understanding which of the two sales formulas offered by Amazon is the most suitable for a given brand, it is appropriate to clarify the difference . When we talk about Amazon Marketplace, we are referring to a "third party" sales formula, in which the seller has the possibility of selling their products directly to the end user, managing the sales process and setting prices completely independently.
On the contrary, Amazon Retail is a “first party” sales formula, in which Amazon itself purchases the products from suppliers and resells them to the end user. Knowing and understanding this substantial difference between the two sales formulas becomes essential especially for those who have never sold on Amazon before and who are looking for a model suited to their specific needs.
Amazon Marketplace: What it is and how it works
Amazon Marketplace allows sellers to address the end user directly : by choosing this third-party formula, the seller first of all commits to joining the Seller Central program, which provides a real platform through which to manage sales and set prices. For its part, Amazon, for each sale made through the marketplace, retains a percentage that varies depending on the product category of the product sold.
Those who choose the Amazon marketplace are generally emerging brands and independent retailers , who, despite having to pay a percentage of their sales to e-commerce, have the possibility of accessing a wide range of marketing tools and for setting up advertising strategies.
ARE YOU THINKING ABOUT STARTING SELLING ON AMAZON BUT NOT SURE WHICH SERVICE IS RIGHT FOR YOU? ASK US
Amazon Retail: What is it?
Amazon Retail, on the contrary, is managed entirely by the e-commerce itself for which the seller becomes a real supplier . Through this “first party” sales formula, in fact, Amazon buys the products from a supplier park and resells them to the user through its own platform.
In this way the seller is not aware of the data and information relating to the sales that take place on e-commerce, but will still be able to access a platform called Vendor Central that allows you to know and manage the inventory of products. The products sold with Amazon Retail are therefore the responsibility of Amazon which establishes their destination, quantity and price.
It is therefore not surprising that companies decide to rely on the numerous potentialities offered by e-commerce to increase brand awareness and sales volume. Perhaps not everyone knows, however, that there are two different ways to sell on Amazon: the Amazon Marketplace and Amazon Retail .
Amazon Marketplace or Amazon Retail: That is the Question
Before better understanding which of the two sales formulas offered by Amazon is the most suitable for a given brand, it is appropriate to clarify the difference . When we talk about Amazon Marketplace, we are referring to a "third party" sales formula, in which the seller has the possibility of selling their products directly to the end user, managing the sales process and setting prices completely independently.
On the contrary, Amazon Retail is a “first party” sales formula, in which Amazon itself purchases the products from suppliers and resells them to the end user. Knowing and understanding this substantial difference between the two sales formulas becomes essential especially for those who have never sold on Amazon before and who are looking for a model suited to their specific needs.
Amazon Marketplace: What it is and how it works
Amazon Marketplace allows sellers to address the end user directly : by choosing this third-party formula, the seller first of all commits to joining the Seller Central program, which provides a real platform through which to manage sales and set prices. For its part, Amazon, for each sale made through the marketplace, retains a percentage that varies depending on the product category of the product sold.
Those who choose the Amazon marketplace are generally emerging brands and independent retailers , who, despite having to pay a percentage of their sales to e-commerce, have the possibility of accessing a wide range of marketing tools and for setting up advertising strategies.
ARE YOU THINKING ABOUT STARTING SELLING ON AMAZON BUT NOT SURE WHICH SERVICE IS RIGHT FOR YOU? ASK US
Amazon Retail: What is it?
Amazon Retail, on the contrary, is managed entirely by the e-commerce itself for which the seller becomes a real supplier . Through this “first party” sales formula, in fact, Amazon buys the products from a supplier park and resells them to the user through its own platform.
In this way the seller is not aware of the data and information relating to the sales that take place on e-commerce, but will still be able to access a platform called Vendor Central that allows you to know and manage the inventory of products. The products sold with Amazon Retail are therefore the responsibility of Amazon which establishes their destination, quantity and price.