The types of discount available: let your imagination run wild, with an eye on the numbers
Posted: Tue Dec 10, 2024 7:22 am
There is also great variety among the different types of discounts available. Some examples of promotional offers:
discount percentages;
fixed value discounts;
discounts to be used on subsequent purchases;
quantity discounts;
discounts related to the price amount in the cart;
personalized offers (more complicated for those who are not very organized in terms of email marketing and CRM);
promotions through products (freebies) or included services;
promotions related to service extensions (e.g. product warranty or return timing).
Of course, one must always remember the compromise new zealand whatsapp mobile phone number list that one must submit to in these cases: the greater the (perceived) discount, the greater the effects and potential sales, however the risks of devaluation of one's products and collapse of margins will increase enormously .
The common sense advice is: do your math carefully and look at the average prices and typical discounts of the competition .
Finally, we report some useful suggestions, to be used as food for thought during the development of your own strategy.We have already addressed the Affiliate Marketing chapter, especially from the point of view of those who want to monetize their traffic (so not from the point of view of the company looking for visibility and collaborations), but in this article we explain exactly how Affiliate works .
Always pay attention to communication trends and remember that you can have the most convenient discounts in the world, but if you do not know how to communicate them with creativity and knowledge of promotional tools (Social and Ads first and foremost), you will not get any results.
You mature with experience: after each promotional cycle, “draw a line” and evaluate how the sell-out and margins went, make year-on-year comparisons (Analytics helps you with this), maintain and innovate successful practices with imagination.
discount percentages;
fixed value discounts;
discounts to be used on subsequent purchases;
quantity discounts;
discounts related to the price amount in the cart;
personalized offers (more complicated for those who are not very organized in terms of email marketing and CRM);
promotions through products (freebies) or included services;
promotions related to service extensions (e.g. product warranty or return timing).
Of course, one must always remember the compromise new zealand whatsapp mobile phone number list that one must submit to in these cases: the greater the (perceived) discount, the greater the effects and potential sales, however the risks of devaluation of one's products and collapse of margins will increase enormously .
The common sense advice is: do your math carefully and look at the average prices and typical discounts of the competition .
Finally, we report some useful suggestions, to be used as food for thought during the development of your own strategy.We have already addressed the Affiliate Marketing chapter, especially from the point of view of those who want to monetize their traffic (so not from the point of view of the company looking for visibility and collaborations), but in this article we explain exactly how Affiliate works .
Always pay attention to communication trends and remember that you can have the most convenient discounts in the world, but if you do not know how to communicate them with creativity and knowledge of promotional tools (Social and Ads first and foremost), you will not get any results.
You mature with experience: after each promotional cycle, “draw a line” and evaluate how the sell-out and margins went, make year-on-year comparisons (Analytics helps you with this), maintain and innovate successful practices with imagination.