”“we Should Create Some Content About [topic You’ve Already Written malaysia phone number material About]. Why Haven’t We Covered That Already?”they Probably Reinforce What You Already Know – Your External Site’s Search Functionality Doesn’t Work Well. Or External-facing Content Doesn’t Contain The Tags And Filters That Internal Teams Use, Such As Funnel Stage, User Segments, And Performance Metrics.an Internal Content Repository Can Help Solve Those Challenges. You Can Create Content Repositories Through Cms Platforms, Documentation Tools Like Notion, Or (Less Easily) With A Spreadsheet.
By Offering An Organized, Filterable, Accessible Repository For High-performing Content, You Enable Employees To Find, Share, And Use Content Without Having To Ping You To Find It.before You Create The Repository, Meet With The People Who Are Most Likely To Use It – Usually Other Members Of Marketing, Sales, And Success Teams – And Ask What Fields Would Be Helpful To Them. You Might Consider Including The Following:topicdate Publishedauthorcontent Typefunnel Stageaudiencerelated Product Or Featurerecognition As Editor’s Choice For Topical Or High-performing Piecessummarypull Quotes Or Statistics Linkedin’s Notify-employees Featuredid You Know About This Feature? I Didn’t Know About “notify Employees” Until I Worked On Growing Linkedin Engagement At My Current Company.
