A novelty soon abandoned at LinkedIn: Stories
Posted: Tue Dec 10, 2024 9:47 am
Did we really need Stories on LinkedIn? Time has given the answer: no. The introduction of Stories on LinkedIn had generated initial general embarrassment and in some cases skepticism.
It is no coincidence that LinkedIn arrived at home at the most intense and anomalous moment for workers. The lockdown has in fact pushed many to work in smart working and to merge their private life with their working life. They worked in the usual way, now known from Instagram, Snapchat & co:
Share photos or videos live
Load content already saved in the gallery
Decide who to make shared content visible to and who to hide it from
Save stories, within 24 hours of publication
Share them with top-level links, via private message
Access Insights to view data about the reach, name and personal data of the story viewers
But, as mentioned, stories were discontinued after just 1 year. So let's see what the latest innovations are that LinkedIn is testing.
Perhaps aiming for some obvious advantage: more oman whatsapp mobile phone number list convenient price, greater (and obvious) quantity/quality, convenience related to shipping , etc… and here we come to the next point: marketing positioning.
Not only that – the ranking of the site on Google also has an impact: if in addition to the advertisements on Google, natural results also appear on the search results page, the user's trust in that site and the probability that they click on it increases considerably (the effect consists in an increase in the CTR, which is also beneficial for the quality score of Google Ads campaigns).
Memo: Selling online is a matter of trust …
Marketing Positioning
Many “young” e-commerce sites lack a clear marketing positioning : who are they addressing? Do they offer a premium product? If so, do they know how to communicate this value? Or on the contrary is it a competitively priced product? Or do they occupy an intermediate position?
One of the most common mistakes is to have an undefined positioning.
A typical situation for a startup that opens an e-commerce is to approach online sales with one or two products (or just a few), with a price significantly higher than the average, without being able to communicate the reason for this difference. Therefore with an undefined marketing positioning.
It is no coincidence that LinkedIn arrived at home at the most intense and anomalous moment for workers. The lockdown has in fact pushed many to work in smart working and to merge their private life with their working life. They worked in the usual way, now known from Instagram, Snapchat & co:
Share photos or videos live
Load content already saved in the gallery
Decide who to make shared content visible to and who to hide it from
Save stories, within 24 hours of publication
Share them with top-level links, via private message
Access Insights to view data about the reach, name and personal data of the story viewers
But, as mentioned, stories were discontinued after just 1 year. So let's see what the latest innovations are that LinkedIn is testing.
Perhaps aiming for some obvious advantage: more oman whatsapp mobile phone number list convenient price, greater (and obvious) quantity/quality, convenience related to shipping , etc… and here we come to the next point: marketing positioning.
Not only that – the ranking of the site on Google also has an impact: if in addition to the advertisements on Google, natural results also appear on the search results page, the user's trust in that site and the probability that they click on it increases considerably (the effect consists in an increase in the CTR, which is also beneficial for the quality score of Google Ads campaigns).
Memo: Selling online is a matter of trust …
Marketing Positioning
Many “young” e-commerce sites lack a clear marketing positioning : who are they addressing? Do they offer a premium product? If so, do they know how to communicate this value? Or on the contrary is it a competitively priced product? Or do they occupy an intermediate position?
One of the most common mistakes is to have an undefined positioning.
A typical situation for a startup that opens an e-commerce is to approach online sales with one or two products (or just a few), with a price significantly higher than the average, without being able to communicate the reason for this difference. Therefore with an undefined marketing positioning.