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Posted: Tue Dec 03, 2024 8:17 am
Mynavi provides B2B marketing support services. We advertising strategies to execution and improvement. If you would like to consult with a marketing support company, please feel free to contact us. [5] Successful examples of advertising strategies What kind of efforts are being made by companies that have developed advertising strategies and achieved results? Here we will introduce some examples of successful advertising strategies. 1. Shiseido Successful case 1 Quote : Shiseido Shiseido's advertising strategy successfully raised awareness of their new shampoo, TSUBAKI, and it became a top brand in just two weeks.
It has been more than 10 years since TSUBAKI was mozambique email list 150000 contact leads introduced, but it remains a long-selling product of Shiseido. TSUBAKI was promoted through television commercials. It was successful in attracting attention by playing a new song by a popular artist in the background and using six actresses who look good with black hair. The commercial used the catchphrase " Japanese women are beautiful ," stimulating the desire to "cared for damaged hair and have shiny hair like the actresses.
" In order to encourage as many people as possible to purchase TSUBAKI, large posters were put up in drugstores and the product was displayed in prominent locations, making it a top-selling product. Shiseido is good at advertising and design and has won numerous awards, so if you're interested, we recommend you check out their creativity. 2. Sushiro Successful case study 2 Quote: " Sushiro " Sushiro operates 531 stores nationwide and is a dynamic restaurant with approximately 150 million customers visiting the stores annually.
It has been more than 10 years since TSUBAKI was mozambique email list 150000 contact leads introduced, but it remains a long-selling product of Shiseido. TSUBAKI was promoted through television commercials. It was successful in attracting attention by playing a new song by a popular artist in the background and using six actresses who look good with black hair. The commercial used the catchphrase " Japanese women are beautiful ," stimulating the desire to "cared for damaged hair and have shiny hair like the actresses.
" In order to encourage as many people as possible to purchase TSUBAKI, large posters were put up in drugstores and the product was displayed in prominent locations, making it a top-selling product. Shiseido is good at advertising and design and has won numerous awards, so if you're interested, we recommend you check out their creativity. 2. Sushiro Successful case study 2 Quote: " Sushiro " Sushiro operates 531 stores nationwide and is a dynamic restaurant with approximately 150 million customers visiting the stores annually.