How can we boost social media with email marketing?
Posted: Tue Dec 03, 2024 8:20 am
If we were to ask ourselves what are the main points that a marketing strategy must have in order to be efficient, we would agree that one of these points would be, without a doubt, having a presence in those channels where our target audience is present and implementing a coordinated strategy to have multiple ways of communication with the customer and guarantee them the best experience.
As we always say, each company is unique and not all channels can work in the same way in one or another. However, we will agree that email and social networks are two essential accounting directors email lists channels that also complement each other perfectly.
In this post we will focus specifically on the power that email marketing has to boost a brand's social networks from three perspectives:
Share and display the content generated in them
Disseminate and promote the campaigns launched
Get more traffic and new followers
Share and display the content generated in them
Email is an excellent channel to take advantage of the content that both the brand and its followers generate on social networks. How? For example, we can implement a module in the same campaign where the latest publications of the brand are shown, or images that followers have uploaded using a specific hashtag. In this last case, the content published by these followers through the hashtag would be monitored and the images would be integrated into the email.
There are tools that allow you to do this, in fact, we previously talked about Olapic and its possibilities.
The main objective of this feature is to give visibility to the content that both the brand and its followers generate on social networks, but it also helps us create a much more dynamic and original email.
Disseminate and promote the campaigns launched
Email marketing is also an excellent channel to promote and promote campaigns that have been created specifically on social media. In this way, we can direct the users in our database to the campaign and make it much more visible. A clear example is sweepstakes. They usually originate on social media, but thanks to email marketing they can have a greater reach. Here we can see a good example from Clinique , specifically, the sweepstakes they did for Mother's Day .
As you can see, they explain how the giveaway works and direct users to their Instagram to participate. Apart from promoting the campaign, it is also a very effective strategy to achieve the next point we will discuss.
Get more traffic and new followers
Indeed. If we refer the users we have in our database to our social networks and the publications we make on them, we will not only manage to increase traffic, but also interaction and new followers who, perhaps, were not following us yet.
And you, do you take advantage of email marketing to promote your brand or company's social networks? Would you add any other points in its favor?
As we always say, each company is unique and not all channels can work in the same way in one or another. However, we will agree that email and social networks are two essential accounting directors email lists channels that also complement each other perfectly.
In this post we will focus specifically on the power that email marketing has to boost a brand's social networks from three perspectives:
Share and display the content generated in them
Disseminate and promote the campaigns launched
Get more traffic and new followers
Share and display the content generated in them
Email is an excellent channel to take advantage of the content that both the brand and its followers generate on social networks. How? For example, we can implement a module in the same campaign where the latest publications of the brand are shown, or images that followers have uploaded using a specific hashtag. In this last case, the content published by these followers through the hashtag would be monitored and the images would be integrated into the email.
There are tools that allow you to do this, in fact, we previously talked about Olapic and its possibilities.
The main objective of this feature is to give visibility to the content that both the brand and its followers generate on social networks, but it also helps us create a much more dynamic and original email.
Disseminate and promote the campaigns launched
Email marketing is also an excellent channel to promote and promote campaigns that have been created specifically on social media. In this way, we can direct the users in our database to the campaign and make it much more visible. A clear example is sweepstakes. They usually originate on social media, but thanks to email marketing they can have a greater reach. Here we can see a good example from Clinique , specifically, the sweepstakes they did for Mother's Day .
As you can see, they explain how the giveaway works and direct users to their Instagram to participate. Apart from promoting the campaign, it is also a very effective strategy to achieve the next point we will discuss.
Get more traffic and new followers
Indeed. If we refer the users we have in our database to our social networks and the publications we make on them, we will not only manage to increase traffic, but also interaction and new followers who, perhaps, were not following us yet.
And you, do you take advantage of email marketing to promote your brand or company's social networks? Would you add any other points in its favor?