We know that one of the goals of a school's marketing strategies is to attract students or parents, but with the current situation we are experiencing, retaining has become more important than capturing or attracting. That is why we bring you some points that will make you understand the importance of creating digital experiences.
This will serve as a driving force for change, or as a differentiating element to improve your reputation in terms of your school's external communication, among many other benefits. So we invite you to continue reading and watch the following video where we go into more depth on the topic of virtual experiences such as forums or webinars for your school.
Connect with your student community through digital forums and webinars
Organize a digital forum or webinar with your marketing department so you can address a relevant topic that interests your community.
Digital forums host discussions with experts on relevant topics, which can generate new approaches to your sector, innovations in education, and of course the value proposition your school can provide in this regard.
On the other hand, webinars are online events in which gambling data brazil phone number the person conducting them interacts virtually with an audience through an Internet platform. This could be very useful if you want to meet the needs of parents and students. We advise you not to forget about empathy with your community.
What sets webinars and forums apart from other instructional or informational videos is that they give the audience the opportunity to interact with the host.
Advantages of digital experiences for students and parents
Low cost
Webinars and digital forums eliminate the costs of organizing similar in-person events. All you need to conduct these web-based formats is a platform like Google Meet or Zoom and the time to prepare and track the results.
Conversion and conversation
Hosting a digital forum or webinar can boost the reach and interaction of your social networks, traffic to your website, and therefore conversation. For digital forums, we recommend that they be free and without prior registration. Remember that the objective of these resources is two-way communication.
There is no limit of participants
In theory, there is no limit on the number of participants in webinars or digital forums. However, it will depend on the technical conditions. Make sure you have a platform that allows you to have the largest number of participants possible.
Not having a limit on participants will help you generate more conversion of students to students at your school or from parents to parents who now pay tuition.
Improve the segmentation of your future students and parents
This type of resource allows you to capture details from your leads or prospects without being intrusive. Either through a registration form in the case of webinars, or by leaving a link to more downloadable information material throughout the digital forum.
Gathering user details will allow Sales to better understand the potential student or parent's problems and how your school can be a solution to their needs.
By storing this type of information, you can tailor your sales pitches and create better communication after the digital event. More importantly, capturing leads through a registration form can allow you to better measure the ROI of your webinar. For digital forums, you can measure it based on your views and interactions.
The main objectives of educational marketing are to attract and retain students, so don't forget to take into account these two great resources to achieve your goals as a private sector school.
