If you are a company that provides services to other companies, the answer is through B2B marketing strategies that use the inbound methodology.
Thus, it is important that you know what inbound hong kong gamblers phone number data marketing is about, which works through four main phases:
Attraction
For this phase, we recommend creating or optimizing your website. This should contain your years of experience in the industry, whether it be health , education or any other. Also, include success stories with other companies and what your added value is.
Companies will reach you through keywords, so we recommend carrying out SEO strategies that are aligned with your buyer persona, as well as with your product or service.
Interaction
Once companies find you, don't let them go so easily! Share specialized articles through a blog, or videos and through your social networks. Don't forget, LinkedIn is the star social network for B2B.
To be successful at this stage, your actions must focus on content marketing focused on a B2B buyer.
Conversion
Create forms for decision makers at companies to give you their data in exchange for exceptional content. This is where your database will grow and it will be time to get in touch with them.
Remember that unlike B2C marketing, in business to business decisions are more rational than emotional. Usually, it will be a group of people who evaluate whether or not your product or service is worth it.
Loyalty
When you get a new client, don't neglect your marketing efforts. Continue sharing content with them, offer help, after-sales service, and more.
With this, you will not only be able to build customer loyalty, but you will now be able to turn them into a new ambassador for your company, and there is no better type of marketing than word of mouth. Therefore, building customer loyalty will attract more potential customers and therefore increase your sales.
And you, what other strategies do you apply in your company? Digital transformation is not just about creating a website and a Facebook page; your marketing actions must exceed your expectations.
At Kayzen, we are an Inbound Marketing agency focused on improving your results. We have been working for the business to business sector for years, generating quality content, doing email marketing, among other B2B digital marketing strategies.
If you need an analysis of your strategy to increase your sales and improve your purchasing process, we can help you.
