6 facts you may not know about social media and how to implement them in
Posted: Wed Dec 11, 2024 5:47 am
Social media is a fundamental part of your educational marketing strategy. If you still have doubts about whether they can have a great impact on your future students, here are 6 interesting facts about some of them.
In the meantime, we invite you to watch our video on this topic:
“Facebook” is the most searched term on Google
Since 2011, the word “Facebook” has been fighting for the top spot in search engines like Google. This leads us to conclude that every school that invests in marketing gambling data japan phone number must take into account having a presence on this platform to show its differentiating element.
acebook is a flexible and mutable social network that is able to respond to changes, so it is constantly adapting to new needs and user behavior. It should definitely be part of your school or university's external communication.
29% of Twitter users are between 25 and 34 years old
Universities that offer bachelor's degrees and postgraduate and diploma courses, in addition to offering diplomas, definitely have to have a presence on this social network, which offers the following features:
Brevity: Only paragraphs of up to 150 characters may be tweeted, including links, short videos and up to four images. Conversation threads may also be split off to follow up on a specific topic.
Simplicity: it does not require much knowledge to manage it; however, it is important to take into account that it is a platform different from the others. Therefore, you will have to handle topics related to it with sufficient experience about the school and its activities.
Immediacy: Twitter is the social network for news par excellence. Make the most of this in your school.
33% of the world's population (over 13 years old) uses YouTube
Provide a comprehensive overview through YouTube, the most used and most searched social network after Facebook. A school's marketing should include quality content, but it shouldn't just be stored on a blog or your website. Implement videos as part of your content strategy.
It is also important to know that YouTube is the social network that children use the most, so this social network can be used to advertise that you can meet the needs of families in terms of education.
LinkedIn has 675 million monthly users, and gains two new members every second
Your marketing department should take into account this social network, which includes institutions such as the Monterrey Institute of Technology, the Ibero-American University, and the Autonomous Technological Institute of Mexico (ITAM).
Here you can not only offer courses for professionals, but you also have the opportunity to create synergy with other institutions due to LinkedIn's business and work environment.
TikTok was the most installed app in the first quarter of 2020
The coronavirus was not the only thing that has been booming since 2020, TikTok was the social network of Chinese origin that became popular during the lockdown, becoming the favorite social network of many.
Now that infections have decreased and the return to in-person classes is more visible, take advantage of the resources it offers you, such as
Interaction with Instagram
92% of Instagram users say that after seeing a product/service on the platform, they have followed a brand, visited its website or made a purchase
After analyzing all this information, we recommend that you do the following so that your social networks begin to become the driving force of change in your school:
We suggest you do not post the same content and messages on all social networks, for example: Facebook can be used for the school environment, Twitter to cover your events and fairs in real time, Instagram for Stories and photographs of your school, LinkedIn for relationships with other school owners, YouTube for explanatory videos, etc.
What social networks do they use at your school?
At Kayzen, we are an inbound marketing agency that has been studying and contributing to educational marketing for over five years by attracting and retaining students. So if you need to know how to give your social media a boost, get in touch with us.
In the meantime, we invite you to watch our video on this topic:
“Facebook” is the most searched term on Google
Since 2011, the word “Facebook” has been fighting for the top spot in search engines like Google. This leads us to conclude that every school that invests in marketing gambling data japan phone number must take into account having a presence on this platform to show its differentiating element.
acebook is a flexible and mutable social network that is able to respond to changes, so it is constantly adapting to new needs and user behavior. It should definitely be part of your school or university's external communication.
29% of Twitter users are between 25 and 34 years old
Universities that offer bachelor's degrees and postgraduate and diploma courses, in addition to offering diplomas, definitely have to have a presence on this social network, which offers the following features:
Brevity: Only paragraphs of up to 150 characters may be tweeted, including links, short videos and up to four images. Conversation threads may also be split off to follow up on a specific topic.
Simplicity: it does not require much knowledge to manage it; however, it is important to take into account that it is a platform different from the others. Therefore, you will have to handle topics related to it with sufficient experience about the school and its activities.
Immediacy: Twitter is the social network for news par excellence. Make the most of this in your school.
33% of the world's population (over 13 years old) uses YouTube
Provide a comprehensive overview through YouTube, the most used and most searched social network after Facebook. A school's marketing should include quality content, but it shouldn't just be stored on a blog or your website. Implement videos as part of your content strategy.
It is also important to know that YouTube is the social network that children use the most, so this social network can be used to advertise that you can meet the needs of families in terms of education.
LinkedIn has 675 million monthly users, and gains two new members every second
Your marketing department should take into account this social network, which includes institutions such as the Monterrey Institute of Technology, the Ibero-American University, and the Autonomous Technological Institute of Mexico (ITAM).
Here you can not only offer courses for professionals, but you also have the opportunity to create synergy with other institutions due to LinkedIn's business and work environment.
TikTok was the most installed app in the first quarter of 2020
The coronavirus was not the only thing that has been booming since 2020, TikTok was the social network of Chinese origin that became popular during the lockdown, becoming the favorite social network of many.
Now that infections have decreased and the return to in-person classes is more visible, take advantage of the resources it offers you, such as
Interaction with Instagram
92% of Instagram users say that after seeing a product/service on the platform, they have followed a brand, visited its website or made a purchase
After analyzing all this information, we recommend that you do the following so that your social networks begin to become the driving force of change in your school:
We suggest you do not post the same content and messages on all social networks, for example: Facebook can be used for the school environment, Twitter to cover your events and fairs in real time, Instagram for Stories and photographs of your school, LinkedIn for relationships with other school owners, YouTube for explanatory videos, etc.
What social networks do they use at your school?
At Kayzen, we are an inbound marketing agency that has been studying and contributing to educational marketing for over five years by attracting and retaining students. So if you need to know how to give your social media a boost, get in touch with us.