What content to create for a B2B marketing strategy?
Posted: Wed Dec 11, 2024 5:48 am
Content is king in every strategy, but what types of content in your B2B strategy can generate more leads? Before we get there, let’s start with the basics:
How to create valuable content?
We call content everything you use to reach your audience and capture their attention . When you post on social media, send a newsletter or email, you are trying to get your audience interested in you. And you do this through diverse, original content that gives something to that user or potential client; that is valuable content.
It could be a new piece of knowledge, a piece of information, a tool or simply an invitation to an event. However, you must make sure that you are generating a real connection, so we invite you to answer these 5 questions to analyze your content strategy.
Do you know your Buyer persona in depth ?
Do you have your objectives well defined ?
Do you know how to get your content seen through SEO and SEM ?
Are you solving a question or problem with this content?
Do your emails have a considerable wait time for the B2B sector?
If your answers are positive, you are on the right track, because you gambling data korea phone number are generating added value for your company and helping your leads make an informed purchasing decision.
However, we all have areas of opportunity and that is why we want to share with you some formats that can help you improve the connection between your content and your future clients.
Formats and types of content that work best in B2B
A good B2B marketing strategy will have clearly defined objectives that will be addressed through various content formats. Each of these formats will be useful for the different stages of the marketing funnel that seek to guide the user or potential client through the different stages until they become a final client. These stages are ( ATTRACTION, INTERACTION, CONVERSION AND LOYALTY )
CONTENTS FOR THE ATTRACTION PHASE:
In the first stage of the funnel we seek to generate attention from a mass audience, to raise awareness about a widespread problem, so these are the best formats:
Rankings, for example: “10 benefits of having automation technology in your company”
Infographics: Post them on your social networks, so that your audience can easily and more visually recognize that they have a problem that you want to solve.
Articles about the problem, not the solution.
CONTENTS FOR THE INTERACTION PHASE:
In the second stage, we want the client to consider us, we want to inspire and generate trust so that the user identifies us as the solution to that problem. At the moment that potential client already knows our brand, we have already captured their attention, that is when we have to generate trust. And what better way to generate trust than with a current client!
Success stories and testimonials: This is a decisive factor in lead generation. Since the purchasing process in B2B is longer and the decision is made by more people, content with clients or case studies will be a fundamental intermediate point.
Video: Make explanatory videos about your products or services and who they have served
CONTENTS FOR THE CONVERSION PHASE:
In this phase of the funnel, we will motivate that visitor to become interested in us, to become a Lead and subsequently to make a purchase. This is the longest phase, especially in B2B.
Create downloadable content where your visitors leave their data in exchange for obtaining valuable information such as:
Webinars
Ebooks
Case studies
templates
Free demo of your product or service
Inter alia.
Once you have your database ready, don't forget to send automated emails with more information and news about your industry through a newsletter.
CONTENTS FOR THE LOYALTY PHASE
For this last phase, you already have a company as part of your clients, it is time to retain it and even make it an ambassador of your brand. How? Through affiliate marketing .
This term refers to when a client promotes a company's product in exchange for a commission for each sale or promotion made .
Invite your clients to participate in an affiliate program through which they can obtain individual benefits or even as a company (discounts on their annual service, additional customer training to that contracted, unlocking of functionalities that they do not have in their service, etc.).
Finally, don't forget that articles, videos, and social media must be present at every stage of the funnel. If you're not sure how to start creating valuable content, apply these tips, or look for experts who can advise you, like Kayzen, the inbound marketing agency obsessed with helping your company generate more clients.
What content does your company produce? What format works best for you?
How to create valuable content?
We call content everything you use to reach your audience and capture their attention . When you post on social media, send a newsletter or email, you are trying to get your audience interested in you. And you do this through diverse, original content that gives something to that user or potential client; that is valuable content.
It could be a new piece of knowledge, a piece of information, a tool or simply an invitation to an event. However, you must make sure that you are generating a real connection, so we invite you to answer these 5 questions to analyze your content strategy.
Do you know your Buyer persona in depth ?
Do you have your objectives well defined ?
Do you know how to get your content seen through SEO and SEM ?
Are you solving a question or problem with this content?
Do your emails have a considerable wait time for the B2B sector?
If your answers are positive, you are on the right track, because you gambling data korea phone number are generating added value for your company and helping your leads make an informed purchasing decision.
However, we all have areas of opportunity and that is why we want to share with you some formats that can help you improve the connection between your content and your future clients.
Formats and types of content that work best in B2B
A good B2B marketing strategy will have clearly defined objectives that will be addressed through various content formats. Each of these formats will be useful for the different stages of the marketing funnel that seek to guide the user or potential client through the different stages until they become a final client. These stages are ( ATTRACTION, INTERACTION, CONVERSION AND LOYALTY )
CONTENTS FOR THE ATTRACTION PHASE:
In the first stage of the funnel we seek to generate attention from a mass audience, to raise awareness about a widespread problem, so these are the best formats:
Rankings, for example: “10 benefits of having automation technology in your company”
Infographics: Post them on your social networks, so that your audience can easily and more visually recognize that they have a problem that you want to solve.
Articles about the problem, not the solution.
CONTENTS FOR THE INTERACTION PHASE:
In the second stage, we want the client to consider us, we want to inspire and generate trust so that the user identifies us as the solution to that problem. At the moment that potential client already knows our brand, we have already captured their attention, that is when we have to generate trust. And what better way to generate trust than with a current client!
Success stories and testimonials: This is a decisive factor in lead generation. Since the purchasing process in B2B is longer and the decision is made by more people, content with clients or case studies will be a fundamental intermediate point.
Video: Make explanatory videos about your products or services and who they have served
CONTENTS FOR THE CONVERSION PHASE:
In this phase of the funnel, we will motivate that visitor to become interested in us, to become a Lead and subsequently to make a purchase. This is the longest phase, especially in B2B.
Create downloadable content where your visitors leave their data in exchange for obtaining valuable information such as:
Webinars
Ebooks
Case studies
templates
Free demo of your product or service
Inter alia.
Once you have your database ready, don't forget to send automated emails with more information and news about your industry through a newsletter.
CONTENTS FOR THE LOYALTY PHASE
For this last phase, you already have a company as part of your clients, it is time to retain it and even make it an ambassador of your brand. How? Through affiliate marketing .
This term refers to when a client promotes a company's product in exchange for a commission for each sale or promotion made .
Invite your clients to participate in an affiliate program through which they can obtain individual benefits or even as a company (discounts on their annual service, additional customer training to that contracted, unlocking of functionalities that they do not have in their service, etc.).
Finally, don't forget that articles, videos, and social media must be present at every stage of the funnel. If you're not sure how to start creating valuable content, apply these tips, or look for experts who can advise you, like Kayzen, the inbound marketing agency obsessed with helping your company generate more clients.
What content does your company produce? What format works best for you?