In the digital world
Posted: Wed Dec 11, 2024 5:49 am
As an expert in the healthcare sector, you know that trust is a key factor for your current and future patients. we live in today, your clinic's website needs to meet certain requirements for this purpose.
That's why today we bring you 5 tips that you can apply to your site to generate more trust, more appointments and, consequently, more profits. Continue reading to learn more about this topic.
1. Return to your safe place
This point is fundamental, which is why we recommend that gambling data mexico phone number you approach experts who have a development or programming area.
Why do it? Google marks sites as unsecured if their URL begins with HTTP and not HTTPS (the S is for Secure). This will make you less likely to appear in searches, leaving your competitors more likely to be found.
marketing for doctors secure site
The HTTPS protocol is a type of technology specific to websites that assures users that any information they send or receive from a page is encrypted. In other words, it is the secure version of HTTP, as it makes it impossible for third parties to see what a user is sending or receiving.
2. Enter all your clinic information
It may be an obvious point, but many businesses overlook it.
Dedicate a specific place on your website where visitors can learn who you are, the history of your clinic or office, your experience in the medical sector , certifications, health protocols, etc.
Don't forget to place your address in a visible place (if it is linked to Google Maps, even better) as well as your contact number, and the possibility of chatting via WhatsApp.
CTA marketing for doctors reduced unattended appointments
3. Privacy notice
As we mentioned in point one, security is important when it comes to creating trust in your future clients, as they will always want their data (emails and phone numbers) to remain secure.
If you have forms on your website for people to enter their information, don't hesitate to add a space where they can accept your privacy notice.
marketing for physicians privacy notice
4. Only promise what you can deliver
To attract more clients, it is always good to have added value or a differentiator, such as “WE ARE THE ONLY CLINIC IN CDMX SPECIALIZING IN X” “AVAILABILITY 24/7” etc. We recommend that you only include these points if you are really going to fulfill them, otherwise you will gain a bad reputation and will surely lose one or more potential patients.
This point is something inherited from traditional marketing, but it will undoubtedly remain forever. If you promise something, you must fulfill it, it is one of the golden rules in any marketing strategy and in the life of health professionals.
marketing for promising doctors
5. Share testimonials from other patients :
For everyone, reading or listening to the opinions of others who have already used a service tells us a lot about how it will go for us, especially when dealing with a topic as delicate as health.
It is important that these testimonies are real, verifiable and, if possible, with identification of the person who gave them. So do not be afraid to use video or photographs for this action.
Patient testimonials
At Kayzen we can help you optimize your clinic or office website and turn it into a lead generating machine. We invite you to continue browsing our blog to learn more about marketing for doctors, among other topics.
That's why today we bring you 5 tips that you can apply to your site to generate more trust, more appointments and, consequently, more profits. Continue reading to learn more about this topic.
1. Return to your safe place
This point is fundamental, which is why we recommend that gambling data mexico phone number you approach experts who have a development or programming area.
Why do it? Google marks sites as unsecured if their URL begins with HTTP and not HTTPS (the S is for Secure). This will make you less likely to appear in searches, leaving your competitors more likely to be found.
marketing for doctors secure site
The HTTPS protocol is a type of technology specific to websites that assures users that any information they send or receive from a page is encrypted. In other words, it is the secure version of HTTP, as it makes it impossible for third parties to see what a user is sending or receiving.
2. Enter all your clinic information
It may be an obvious point, but many businesses overlook it.
Dedicate a specific place on your website where visitors can learn who you are, the history of your clinic or office, your experience in the medical sector , certifications, health protocols, etc.
Don't forget to place your address in a visible place (if it is linked to Google Maps, even better) as well as your contact number, and the possibility of chatting via WhatsApp.
CTA marketing for doctors reduced unattended appointments
3. Privacy notice
As we mentioned in point one, security is important when it comes to creating trust in your future clients, as they will always want their data (emails and phone numbers) to remain secure.
If you have forms on your website for people to enter their information, don't hesitate to add a space where they can accept your privacy notice.
marketing for physicians privacy notice
4. Only promise what you can deliver
To attract more clients, it is always good to have added value or a differentiator, such as “WE ARE THE ONLY CLINIC IN CDMX SPECIALIZING IN X” “AVAILABILITY 24/7” etc. We recommend that you only include these points if you are really going to fulfill them, otherwise you will gain a bad reputation and will surely lose one or more potential patients.
This point is something inherited from traditional marketing, but it will undoubtedly remain forever. If you promise something, you must fulfill it, it is one of the golden rules in any marketing strategy and in the life of health professionals.
marketing for promising doctors
5. Share testimonials from other patients :
For everyone, reading or listening to the opinions of others who have already used a service tells us a lot about how it will go for us, especially when dealing with a topic as delicate as health.
It is important that these testimonies are real, verifiable and, if possible, with identification of the person who gave them. So do not be afraid to use video or photographs for this action.
Patient testimonials
At Kayzen we can help you optimize your clinic or office website and turn it into a lead generating machine. We invite you to continue browsing our blog to learn more about marketing for doctors, among other topics.