Continue reading to learn how to increase the number of patients who come to your clinic or office through your sales or reception team, as well as other marketing ideas for doctors.
Why is good call management important?
You make a good impression when it comes to your customer service
Your sales increase
Non-attendance of scheduled appointments is decreasing
Increase the productivity of your collaborators
Below we will share relevant points so that you can achieve excellent telephone management for your company in the medical sector:
What to do with missed calls
80% of clinics do not return missed calls for various reasons, mainly due to the receptionist's rest hours.
Each call represents an opportunity to schedule an appointment or a future treatment depending on the case.
Let's take an example:
If your clinic charges around $1,000 for medical services and you don't return two calls to schedule an appointment, if this were constant, you would be losing around $600,000 a year. ONLY ON APPOINTMENTS!
We therefore recommend that you have a phone with caller ID so that you can return calls to your team as soon as possible.
It would also be ideal to have two people with different break times, to avoid this situation most of the time. This way the number of clients (which in this case are patients) will not have to be significantly reduced because of this.
CTA marketing for doctors reduced unattended appointments
Loyalty
Many clinics focus solely on generating new patients but gambling data russia phone number forget about those who are already with them.
A satisfied patient not only generates more income, but is cheaper than a new patient.
Train your reception staff to follow up on your current patients' treatment promptly, calling 1 day in advance to confirm their appointment and at least 2 hours in advance.
This process seems simple, but you might be surprised to know that 90% of calls seeking information are not followed up on.
With this attention you will be able to build loyalty among your patients and they will be the ones who recommend your clinic (word of mouth advertising).
Avoid switches
How many times have you called a bank to resolve a problem, only to end up more frustrated by running in circles with an answering machine?
Yes, the switchboards could be counterproductive if your clinic has many options, since the maximum waiting time is 15 seconds. After that, your potential patient will become desperate. Remember that it is not all about marketing strategies for doctors, the follow-up that is given to your potential patients is essential.
Create a sales pitch for your health services
We suggest you implement a “script” or speech for receiving calls, as only 10% of clinics do so. This will ensure the quality of the calls and that your receptionists do not forget to ask for important information, but above all that the quality is impeccable and standardized.
Train your staff to be not only receptionists or assistants, but salespeople as well.
Points of a sales pitch
*Welcome to the clinic
*Ask for full name
*How can we help you?
*Resolve your doubt clearly and lead the call towards an appointment
*Quick and clear scheduling options available
*Provide payment options from the call
*Ask for email or other means of contact to follow up
Record these calls to provide feedback and improve areas of opportunity
At Kayzen we have years of experience in digital marketing strategies for doctors and the healthcare sector. We can help you generate more patients, increase your consultations through email marketing, improve your presence in search results, among other aspects that you need regardless of the medical specialty or specialties you handle.
