What is content marketing and why do you need to implement it now?
Posted: Wed Dec 11, 2024 5:53 am
Content marketing will generate three times more leads than traditional strategies. That's how convincing the experts in this area are. 72% of both B2B and B2C companies consider it effective according to Hubspot.
Below we will tell you why you need to implement it now.
What is content marketing?
It is a technique that consists of creating, publishing and sharing gambling data vietnam phone number essential content for your buyer persona in a natural way.
Valuable content has become almost indispensable for companies that want to achieve more goals and provide better service to their customers. Its importance is such that 66% of B2B marketers who use blogs generate more leads, and organizations that blog receive 55% more visitors to their websites.
This is because today's consumers are no longer satisfied with just knowing about the existence of a product or service. Today, they have the tools to find all the information they need to research a brand or company before making a purchase.
What do I need to create a content strategy?
content marketing strategy
The requirements you need to start a content strategy are:
Identify your target: know who your target audience is, that is, the ideal people who need your product or service.
Knowing what you are going to share with your clients through:
articles,
videos,
podcasts,
webinars,
infographics,
research reports,
presentations,
applications,
demonstrations,
etc
These contents will have to respond to the needs and problems of your ideal client. It is not about selling but about helping.
Advantages of content marketing
Some advantages generated by content marketing are:
Position yourself as a thought leader within your industry.
Greater awareness and knowledge of your brand.
More organic traffic to your website .
Greater empathy towards your company.
Increase your database and therefore your sales conversions.
If you don't have a Content Marketing strategy yet, we recommend you start as soon as possible.
Below we will tell you why you need to implement it now.
What is content marketing?
It is a technique that consists of creating, publishing and sharing gambling data vietnam phone number essential content for your buyer persona in a natural way.
Valuable content has become almost indispensable for companies that want to achieve more goals and provide better service to their customers. Its importance is such that 66% of B2B marketers who use blogs generate more leads, and organizations that blog receive 55% more visitors to their websites.
This is because today's consumers are no longer satisfied with just knowing about the existence of a product or service. Today, they have the tools to find all the information they need to research a brand or company before making a purchase.
What do I need to create a content strategy?
content marketing strategy
The requirements you need to start a content strategy are:
Identify your target: know who your target audience is, that is, the ideal people who need your product or service.
Knowing what you are going to share with your clients through:
articles,
videos,
podcasts,
webinars,
infographics,
research reports,
presentations,
applications,
demonstrations,
etc
These contents will have to respond to the needs and problems of your ideal client. It is not about selling but about helping.
Advantages of content marketing
Some advantages generated by content marketing are:
Position yourself as a thought leader within your industry.
Greater awareness and knowledge of your brand.
More organic traffic to your website .
Greater empathy towards your company.
Increase your database and therefore your sales conversions.
If you don't have a Content Marketing strategy yet, we recommend you start as soon as possible.