Keyword Planner Phrase Search Results
Phrase search results in keyword planner.
For our query, the planner found over 50 phrases with varying average monthly search volumes, allowing us to better match video tags to user searches.
TubeBuddy - a powerful tool for creators
TubeBuddy is a tool that is available both in a free option and in a subscription version with greatly expanded functionality. This browser plug-in is one of the most advanced tools available on the market. It is a tool that allows you to better match your content to the expectations of users. Among its many functions, the tool has an advanced keyword search engine for YouTube videos. It allows you to check the average number of searches for selected phrases, determine the level of competitiveness of the phrase or the level of optimization of the video. The tool is called a video positioning combine. We can also compare our channel with a competitive channel and check how many subscribers it has, what keywords it uses, and learn many other factors that are important for the popularity of videos. For people who are just starting their adventure with YouTube videos, the basic version may be sufficient.
Using the example of several videos with a similar theme to your content, you can check the number of views of the video and the entire channel, the number of subscribers or the number of videos on the channel. Additionally, in a few seconds you will find out what tags your competitors use and after analyzing them you can choose the ones most suited to your video.
TubeBuddy plugin information analyzing ranking items
Information from the TubeBuddy plugin analyzing ranking items.
Additionally, in the tool you can easily compare the selected video skype database with the most popular video on your channel. After you paste the URL or video ID, you will check the difference between the video you are watching and any video you have selected on YouTube.
Ability to compare videos in TubeBuddy plugin
Ability to compare videos in TubeBuddy plugin.
Properly selected keywords open the gate to success?
Unfortunately, I have to bring users who are just starting to think about creating a channel for their company, brand or person back down to earth. The algorithm used on YouTube, apart from tags or keywords used in the title, also analyzes many other factors. Starting with the basic ones, such as the name of the file you are uploading. The next is the title or description under the video and the number of subscribers. However, the factor that many specialists consider the most important is Watch Time. This is a metric that allows you to determine how much time a user spends watching videos on your channel. The higher this ratio compared to the competition, the greater the chance of a higher ranking of your videos in the search results. Watch Time is so important for YouTube because users spend more time, generate higher profits from advertising. There are many ways to increase this ratio on your channel. It can be:
appropriate use of cards in the film,
Capturing the user's attention in the first 15 seconds of the video,
appropriate use of keywords in the title, description or tags,
high-quality content.
As you can see, keywords also affect Watch Time, so choosing them properly is extremely important.
It is important to remember that keywords are just a part of the work that can result in increasing the number of followers and subscribers to the channel. The subject of the videos, the attractiveness of the material to users, and the quality of the video are equally important elements.
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Summary
YouTube will allow you to increase the reach of your company, as the portal is used equally by people of different ages, with different interests and from every place in the world. It is an ideal platform for expanding your marketing and SEO activities, but it mainly requires a time investment and getting to know the expectations of users. In the article, you had the opportunity to learn about tools that allow you to select keywords that you will be able to use in both video titles, descriptions or tags attached to them. We have presented the possibilities of free tools, but if you can afford paid versions, check out Ahrefs, vidIQ or the paid version of TubeBuddy.
