Who is your target group? What are the expectations of its representatives? Who is to be the recipient of the presented messages?
What field/area do you have expertise in? What valuable content/knowledge can you provide to your audience? What problems can you help them solve?
What devices do your audience use most often to browse the Internet? Which format will be most accessible and appealing to them?
Answering the questions from the first and third points will help you create a marketing persona , or a profile of an ideal customer who is a representative of your target group. It can be created based on both your ideas and hard analytical data collected during your previous activity. The more detailed the profile you create, the easier it will be to match the appropriate marketing activities to the preferences of your customers. The persona should not remain anonymous, so give it a name as well.
Thanks to this, you will determine in a relatively short time chinese overseas america database package what and for whom it is best to create. However, the fundamental question remains - how to create good quality content?
Characteristics of good content
Good quality content should be characterized by:
Topicality of the topic - the presented content should concern matters important to the user - inform about the latest changes in the industry, technical innovations, development trends, or new regulations. It is also worth regularly checking previously published materials and updating their content if necessary.
Professionalism - the first few sentences of the text will tell the reader/viewer whether you know what you are talking about. Therefore, before creating anything, you should explore the topic - only substantive content will allow you to create the right image and attract interest.
Linguistic correctness - any grammatical, spelling or language errors not only reduce the quality of the material, but also negatively affect your image. That is why it is worth checking each material at least a few times, preferably with different tools - for example, the popular text editor from Google does not catch all punctuation mistakes and sometimes gives completely inappropriate suggestions. The quality of the presented content is of particular importance if it is to be so-called evergreen content. What exactly is it and how to create it? You will learn about it in our entry devoted to evergreen content .
Simple message - Your recipients/customers should be able to understand the content presented to them without effort. If something is too difficult to understand, they will sooner abandon the text than explore the meaning of a less common term or find meaning in an overly complex sentence. Of course, content dedicated to someone familiar with the industry will look different than that for a complete layman - the key here is to adjust the level of difficulty to the target group.
Text structure - there is no denying that most internet users only skim texts without delving into their content. And they certainly do not read dense blocks of text. That is why you need to ensure a clear layout - short sentences, small paragraphs, bold, bullet points, subheadings and appropriate placement of graphics. Such a layout on websites is also promoted by search engine algorithms.
Links' compliance with the topic - if there are any links in the material that are to be checked by search engine bots (i.e. with the dofollow parameter), the content they lead to should be thematically related to it. Of course, they should also be sensibly placed - placing random links in random parts of the text is out of the question.
Unique content - even if the topic you are discussing has already been discussed many times, try to present it in the most unique way possible. Duplicate content will not only not interest the reader, but may also be completely ignored by bots, and may even lead to accusations of plagiarism. Also, remember that different subpages of your domain with similar topics should not be optimized for the same keywords - this will result in so-called keyword cannibalization, which will cause these pages to be displayed interchangeably in search results. Bots will not be able to determine which one is better suited to the entered query.
It is also worth remembering to properly prepare the "About Us"/"About the Company" tab - contrary to appearances, it is one of the most important components of your website! Despite this, many entrepreneurs still treat it as a stepmother. Don't know how to go about it? We are here to help - on our blog you will find an entry discussing the topic in detail.
If you want to dive deeper into creating effective marketing content, check out Donald Miller’s The StoryBrand Model. It provides easy-to-follow information on how to create simple messages that resonate with customers, plan brand development, and improve your company website, among other things.
