In the third quarter of this year, the total consumption of merchants using these luxembourg whatsapp number data 5 millionfor marketing and promotion, accounted for further increase to about 50% of the total marketing consumption in the internal circulation.
3. Content commerce and ecological coupling raise the commercialization ceiling of Kuaishou
In the third quarter, in addition to maintaining a good growth trend in commercialization, Kuaishou also maintained a good growth trend in many core indicators on the user traffic side.
Kuaishou’s average daily active users reached 408 million, up 5.4% year-on-year; its average monthly active users reached 714 million, up 4.3% year-on-year, both of which set new historical records. In addition, Kuaishou’s total user time also increased by 7.3% year-on-year.
The strong user stickiness of Kuaishou’s community ecosystem is built on a rich content ecosystem foundation.
As we mentioned above, since the third quarter, Kuaishou’s operations around sports vertical content and the further expansion and improvement of the short drama content ecosystem have further expanded Kuaishou’s content pool.
To a certain extent, Kuaishou's business ecosystem is also built on the cornerstone of content ecology - Kuaishou's users and content ecology, huge traffic, and business ecology are actually integrated.
At the investment day event in September, Cheng Yixiao pointed out that Kuaishou has provided more possibilities for deep connections between people, content and business by continuously enriching platform scenarios.
"This year, Kuaishou has made it clearer that it will be user-oriented, and will optimize its content, product and traffic systems based on this orientation, and achieve healthy and high-quality growth through good content, good products and a reasonable traffic mechanism," he said.
We have also noticed that in order to better balance the content ecology and business ecology, Kuaishou has been continuously optimizing its traffic mechanism since this year.
